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Job description
Overview:
nM&T Bank is seeking an Acquisition Marketing Specialist (Retail Deposits) to support day-to-day management of the organization's multi-channel campaigns focused on customer acquisition. This role plays a critical role driving customer adoption, utilization and awareness of deposits products by executing marketing campaigns that accelerate growth in checking, savings, CDs and money market products, advancing enterprise priorities and improving return on investment across consumer deposits products.
nThis role will help design, activate and optimize end-to-end acquisition journeys-from audience and offer strategy through channel execution, measurement and continuous optimization.
nPrimary Responsibilities:
nnnMarketing campaign strategy and execution: Lead execution across channels (email, paid media, direct mail, branch) elevating creative quality and strengthening overall marketing strategy.
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nnSupport the organization's marketing initiatives through careful planning and coordination of campaigns.
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nnContribute creative ideas for campaigns and test and learns.
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nnPartner with business and product teams to assess needs and provide recommendations.
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nnCollaborate with digital partners to optimize experiences across channels and ensure a seamless customer journey from campaign entry points to landing pages.
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nnHelp monitor campaign performance, analyze data and deliver actionable recommendations to improve outcomes and ROI.
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nnKeep appraised of relevant best practices.
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nnUnderstand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management.
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nnPromote an environment that supports belonging and reflects the M&T Bank brand.Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
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nnComplete other related duties as assigned.
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n nManagerial/Supervisory Responsibilities:
nNone
nEducation and Experience Required:
nnnBachelor's degree in marketing, Business, Finance or related field preferred and 2 years of marketing experience or in Lieu of a degree, a combination of 6 years of higher education and relevant experience
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nnExperience executing on projects and initiatives
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nnExcellent communication skills
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nnAbility to prioritize and multi-task workflow
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nnExperience resolving modestly complex problems
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nnHas demonstrated working relationships with internal and external partners
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n nM&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $62,200.00 - $103,600.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.
nLocation
nBuffalo, New York, United States of America
nM&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
Worksite address
bridgeport, CT, 06610, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.