About this opportunity
Carecorelakeridge lists this Admissions and Marketing Director opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Are you a driven long-term care marketing professional who enjoys building relationships, growing census, and getting out into the community? CareCore at Lakeridge is looking for an experienced Admissions & Marketing Director to lead our census development efforts.
This is not a desk-only position. We're looking for someone who enjoys being both on-site at the facility and out in the field , meeting with referral partners, strengthening community relationships, and creating new opportunities for growth. If you're motivated by results and have an established understanding of the long-term care referral process, we'd love to talk with you.
Responsibilities
Drive census growth through strategic marketing and referral development
Manage the admissions process from referral through admission
Build and maintain strong relationships with hospitals, case managers, physicians, assisted living communities, and other referral sources
Represent the facility at networking events, community meetings, and healthcare partner visits
Conduct both on-site and field marketing activities to expand referral networks
Verify insurance, obtain pre-certifications, and coordinate timely admissions
Collaborate with the clinical and leadership teams to ensure smooth resident transitions
Maintain accurate referral tracking and admissions reporting
Qualifications
Previous Admissions, Marketing, or Business Development experience in a long-term care/skilled nursing setting is required
Established community relationships and referral network preferred
Strong understanding of Medicare, Medicaid, and Managed Care
Experience with PointClickCare (PCC) or similar EMR systems preferred
Excellent communication, networking, and relationship-building skills
Self-motivated with the ability to manage multiple priorities in a fast-paced environment
Comfortable spending time both in the facility and in the community developing new business
Benefits
Competitive compensation and commission structure
Health, Dental & Vision Insurance
Paid Time Off
Paid Holidays
401(k) with Company Match
Supportive leadership team
Opportunity to make a direct impact on the growth and success of the facility
If you're an experienced long-term care marketing professional looking for a role where you can build relationships, grow census, and make a meaningful impact, we'd love to hear from you.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.