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Job description
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Adobe Alliance Sales
Location:
US - (Remote/Hybrid)
Vertical Focus:
Consumer Packaged Goods (CPG), Retail
The Opportunity
VML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We're looking for an experienced alliance seller to own Adobe-centric revenue for these industries—identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership.
This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobe's industry sellers to identify transformation opportunities, position VML's Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles.
Your wins become proof points that shape how VML and Adobe go to market together. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations.
Role Summary
Core Identity: Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams.
Role Framework
Client Engagement (40%): Lead Adobe-centric client pursuits, from qualification through close
Partner Coordination (35%): Align with Adobe field teams on joint opportunities and account strategies
Internal Orchestration (25%): Coordinate VML resources—solutions, delivery, executives to win deals
Accountability
You carry quota and are accountable for Adobe-attributed revenue within your vertical portfolio. Success is measured by closed deals, pipeline health, and strength of Adobe field relationships.
Core Responsibilities
Client Engagement (40%)
Lead Adobe-centric sales pursuits from initial qualification through contract close
Develop and present VML's Adobe capabilities to C-suite and senior marketing/technology leaders
Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases
Facilitate executive briefings and workshops with clients and Adobe leadership
Navigate complex procurement processes in CPG and retail organizations
Partner Coordination (35%)
Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG
Participate in joint account planning with Adobe field sellers
Coordinate with Adobe on opportunity registration and deal support
Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration
Represent VML at Adobe Summit, retail industry events, and customer engagements
Internal Orchestration (25%)
Collaborate with VML account teams to identify Adobe opportunities within existing client relationships
Coordinate solution architects and pre-sales resources for pursuits
Partner with delivery leadership to ensure sold work transitions smoothly
Contribute to Adobe alliance strategy and GTM planning for CPG/Retail
Maintain accurate pipeline and forecast in VML systems
Technology & AI Expectations
Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively.
Target Accounts & Focus Areas
Adobe solutions emphasis: Real-Time CDP, Journey Optimizer, AEM, Experience Platform, Target, Analytics
Solution focus: Omnichannel personalization, customer data platforms, real-time customer engagement, commerce experience, content supply chain
Retail: Mass merchants, specialty retailers, grocery chains, quick-service restaurants, e-commerce
CPG: Major consumer goods companies, food and beverage, personal care, household products
Success Metrics
Revenue closed against annual quota target
Pipeline coverage (3-4x quota target)
Win rate on qualified Adobe opportunities
Adobe field team engagement (joint calls, account plans, QBRs)
Number of accounts actively covered with Adobe
Qualifications
Required
8-12+ years of enterprise sales experience, with significant experience selling technology services or solutions
Track record of achieving quota in complex, consultative sales environments ($3M+ annually)
Experience selling into CPG or Retail industries
Familiarity with Adobe Experience Cloud solutions (AEM, Analytics, Real-Time CDP, Journey Optimizer) or comparable enterprise marketing platforms
Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams
Strong executive presence and ability to engage C-suite stakeholders
Background in professional services, consulting, or systems integration
Preferred
Prior experience in Adobe partner ecosystem (SI, agency, or Adobe direct)
Existing relationships with Adobe field sales in North America
Adobe certifications or deep product knowledge
Experience with omnichannel commerce, personalization, or customer data platforms
Track record selling into major CPG brands or retail enterprises
Experience with WPP or holding company environments
Bachelor's degree; MBA or technical degree a plus
Role Positioning
This role is a quota-carrying, client-facing alliance seller—not a back-office alliance manager, pure marketing function, or technical pre-sales role. You will be in the room with clients and partners regularly. You will own your number and be accountable for revenue outcomes. Success requires strong sales execution, relationship-building with Adobe, and the ability to orchestrate VML resources to win complex deals.
About VML Enterprise Solutions
VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.
_: $75,000 USD - $180,000 USD
About WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Worksite address
chicago, IL, 60290, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.