About this opportunity
Radiant Systems Inc lists this Advanced Marketing Analytics Manager - Hybrid opportunity in harmonville, Pennsylvania. Review the employer’s description below for duties, qualifications and application requirements.
Job description
We are hiring Advanced Commercial Analytics Manager - Hybrid.
Client: Major Pharmaceutical Client
Position: Advanced Marketing Analytics Manager - Hybrid
Duration: 12+ months on W2
Location: Plymouth Meeting, PA 19462
Pay Rate: $80.00-$90.00/ Hr on W2
Job Description
Position Summary
Seeking an experienced Advanced Analytics Manager to support a U.S. commercial business unit by delivering data-driven insights that optimize marketing strategy, promotional investments, and field execution. The ideal candidate has deep experience in pharmaceutical commercial analytics, including HCP targeting, segmentation, claims analytics, predictive modeling, and marketing effectiveness measurement.
Key Responsibilities
Conduct deep-dive analyses using medical and pharmacy claims, CRM, promotional activity, and other healthcare datasets.
Develop insights on prescriber behavior, patient access, and channel performance to support marketing and sales strategy.
Design and execute promotional effectiveness studies using: A/B testing
Test vs. Control
Difference-in-Differences (DiD)
Matched cohort analysis
ROI and channel attribution
Build predictive models for: HCP targeting
Call optimization
Field force optimization
Develop and maintain Marketing Mix Models (MMM) to optimize promotional spend.
Measure effectiveness of field force initiatives, sampling strategies, and targeting lists.
Partner with Marketing, Sales, Operations, Business Technology, and external agencies on complex analytical projects.
Present analytical findings and strategic recommendations to senior leadership.
Lead or support quarterly business reviews and annual brand planning.
Required Qualifications
Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, or related field.
5+ years of experience in pharmaceutical, biotech, healthcare, or commercial analytics.
Strong experience with: HCP targeting and segmentation
Healthcare claims analytics
Predictive analytics
Marketing Mix Modeling (MMM)
Advanced proficiency in SQL and Python or R.
Experience working with IQVIA, Symphony, or similar healthcare datasets.
Strong communication skills with the ability to translate complex analyses into business recommendations.
Preferred Experience
Pharmaceutical commercial analytics
Promotional effectiveness measurement
Field force optimization
Brand performance analytics
Patient and HCP media analytics
Executive-level presentation and stakeholder management
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.