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Job description
From comfortably casual to lavishly appointed, AHC Hospitality represents a diverse array of hotels, restaurants, and resorts. Our team members provide exceptional experiences that delight our guests at every touchpoint. Whether hosting a meeting for several hundred, serving a table for two, or creating a beautiful space for our guests to enjoy, AHC Hospitality is full of opportunities for our guests, as well as our associates. We invest in supporting your growth and are a company who sees your success as our success. Choose a property that fits your personality: the Amway Grand Plaza, JW Marriott Grand Rapids, AC Hotel by Marriott, Courtyard by Marriott Downtown -- and start your unstoppable career here.
This is a full-time position requiring weekend availability.
This position is eligible for full benefits (medical, dental & vision), 401K, paid vacation, discounted downtown parking, free employee meals, hotel and restaurant discounts and more.
SUMMARY:
The Vice President of Sales is a senior executive role responsible for leading and evolving the sales function across AHC Hospitality's portfolio of properties. Reporting directly to the President, this leader will set and execute the overall sales strategy, build and develop a high-performing team of Sales Managers, and drive revenue growth across all market segments. The VP of Sales serves as the primary commercial voice for the organization and plays a critical role in shaping AHC's competitive positioning in key markets.
ESSENTIAL FUNCTIONS:
Sales Strategy & Leadership:
Develop and execute a comprehensive multi-year sales strategy aligned with AHC Hospitality's commercial goals and growth objectives
Establish annual revenue targets by market segment, property, and territory, and hold the team accountable to performance
Identify emerging market opportunities and new business channels to diversify and grow the revenue base
Lead strategic pricing and packaging decisions in partnership with Revenue Management
Partner with Marketing to develop demand-generation strategies that support sales objectives and drive market share growth
Team Leadership & Development
Lead, coach, and develop a team of Sales Managers across multiple properties and market assignments
Assign and manage market territories, accounts, and geographic coverage to maximize team effectiveness and minimize overlap
Set clear performance expectations, conduct regular pipeline reviews, and deliver meaningful feedback and development plans
Build a culture of accountability, collaboration, and continuous improvement within the sales function
Recruit, onboard, and retain top commercial talent to strengthen organizational capability
Teach, model, and drive proactive sales behaviors, including outbound prospecting, lead generation, and strategic account pursuit, across the sales organization
Market Development & Client Relationships:
Maintain and grow a personal portfolio of high-value accounts, with particular emphasis on the Washington DC Association market
Represent AHC Hospitality at industry events, client entertainment, site visits, and trade shows to strengthen brand presence and relationships
Partner with General Managers and property leadership to align sales activity with operational capabilities and guest experience standards
Develop and execute targeted sales initiatives for key segments including associations, government, corporate, SMERF, and leisure
Strategic Initiatives & Cross-Functional Collaboration
Lead and sponsor strategic sales initiatives across the portfolio — including RFP season management, citywide pursuit
Cultivate and maintain strategic partnerships with Experience Grand Rapids and DeVos Place Convention Center to drive citywide bookings, expand group business opportunities, and maximize the hotel's share of convention-related revenue.
REQUIRED SKILLS:
Technical & Commercial Skills
Deep knowledge of hotel sales processes, market segmentation, and group and transient revenue strategies
Proficiency in Delphi (Sales & Catering CRM) for pipeline management, group contract tracking, and account reporting
Proficiency in CITY for convention and meeting market intelligence, citywide event tracking, and competitive set analysis
Strong financial acumen including budget management, forecasting, and commercial data interpretation
Ability to leverage technology and data to drive sales team effectiveness and reporting accuracy
Leadership & Interpersonal Skills
Proven ability to lead, coach, and develop a team of Sales Managers across multiple properties and markets
Exceptional verbal and written communication skills, including executive-level presentation and negotiation capability
Strong organizational skills with the ability to manage multiple priorities, markets, and stakeholders simultaneously
EDUCATION & EXPERIENCE:
10–15 years of progressive hotel or hospitality sales experience, with a minimum of 7 years in a senior sales leadership role managing a team of Sales Managers
Demonstrated success leading a multi-property or regional sales function with measurable revenue outcomes
High degree of comfort and an established presence in the Washington DC Association Market
Experience managing RFP season, citywide event pursuit strategies, and key account development programs
Prior experience working across multiple hotel segments (association, corporate, government, SMERF, leisure) preferred
Familiarity with additional hospitality technology platforms preferred
Active involvement in industry associations such as HSMAI, MPI, ASAE, or PCMA preferred
Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field required; or equivalent professionalexperience preferred
PHYSICAL REQUIREMENTS:
Ability to travel to properties, client sites, industry events, and trade shows as required by business needs — estimated 30–40% travel
Ability to sit for extended periods during office-based work, pipeline reviews, and virtual meetings
Ability to operate standard office equipment and technology platforms including laptop, CRM systems, and video conferencing tools
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role
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Worksite address
grand rapids, MI, 49528, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.