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Job description
Drive Growth. Lead Teams. Make a Difference.
Are you a healthcare sales leader with a proven track record of driving referral growth, leading high-performing teams, and building strategic partnerships? We’re seeking an experienced Area Director of Business Development to lead sales strategy and manage a team of business development professionals across a defined hospice territory.
This high-impact role reports directly to the Area Vice President of Business Development and is responsible for driving census growth, optimizing sales performance, and developing new business opportunities in alignment with organizational goals.
What You’ll Do
Lead and mentor a team of business development representatives, including hiring, onboarding, coaching, and performance management
Develop and implement territory-specific sales strategies to meet or exceed census growth and admission targets
Identify and cultivate referral sources through community engagement, physician relationship building, facility partnerships, and outreach
Analyze sales data, market trends, and referral patterns to improve effectiveness and strategy
Provide regular field coaching, joint sales calls, and ongoing professional development to your team
Maintain continuity with existing referral partners while actively pursuing new market opportunities
Collaborate with internal clinical, operational, and executive teams to ensure seamless onboarding of new patients
Represent the company at community events, industry conferences, and partner meetings to promote brand awareness and referral relationships
Monitor compliance with sales methodologies, performance metrics, and regulatory requirements
Support and implement short- and long-range growth goals aligned with company initiatives
Education
Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
About You
Bachelor’s degree required (Healthcare Administration, Business, Marketing, or related field preferred)
Experience
Minimum 3 years of direct sales experience in the healthcare service industry (Hospice, Home Health, DME, Palliative Care, or Post-Acute preferred)
1+ years of healthcare sales leadership experience required
Proven ability to lead teams, exceed sales quotas, and build lasting referral partnerships
Experience using CRM systems, referral tracking software, and Microsoft Office (Excel, PowerPoint, Outlook)
Prior experience with HomeCare HomeBase (HCHB) preferred
A top-performer with a track record of achieving growth goals in a metrics-driven environment
Other Requirements
Valid driver’s license and auto insurance (travel required across assigned territory)
Ability to travel routinely within the area to conduct field visits, training, and partner development (up to 75%)
We Offer
Benefits For All Associates (Full-Time, Part-Time & Per Diem)
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full-Time Benefits
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Legalese
This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace
Category: Sales and Sales Leadership
Position Type: Full-Time
Company: Gentiva Hospice
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.