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Job description
About Olive & June:
Olive & June opened its first location in Beverly Hills in 2013, and elevated the nail salon experience by giving women personalized attention and luxury service at an approachable price. Our founder, Sarah Gibson Tuttle, has since been on a mission to make beautiful nails accessible to everyone. With a growing line of nail care must-haves that are changing the at-home manicure game, Olive & June is a hyper-growth DTC ecommerce startup with meaningful momentum. We have best-in-class investors, huge press coverage, and most importantly, a strong community. We’re continuing to hire and would love to speak with you!
About the Role:
Olive & June is looking for an Assistant Manager of Retention Marketing to own execution across our email and SMS channels while taking strategic ownership of our retention programs. This is a high-visibility role on a fast-moving team. You’ll be a key driver of how we keep customers engaged, coming back, and deepening their relationship with the brand.
You’ll report to the Senior Manager of Lifecycle Marketing & CRM and work closely with the creative team, ecommerce team, and data partners to build strategy and programs that move the needle.
Email & SMS Execution
End-to-end campaign management across email and SMS: briefing, scheduling, QA, segmentation, and deployment
Day-to-day management of Klaviyo, including flows, segments, and list health
Campaign performance tracking and weekly reporting with clear, actionable takeaways
A/B test ideation, execution, and documentation of learnings
Retention Program Strategy
Strategic ownership of loyalty, referral, and membership programs - identifying opportunities to improve engagement, conversion, and LTV
Cross-functional collaboration to align program mechanics with broader brand and business goals
Ongoing analysis of program health with recommendations for optimization
Key Performance Indicators:
Channel Performance
Email and SMS revenue, revenue per recipient, and engagement vs. benchmarks
Flow performance across the full customer lifecycle, with ongoing optimization toward conversion and LTV
List health metrics including deliverability, unsubscribe rate, and opt-in growth
Retention Program Health
Loyalty program adoption, growth, engagement, and redemption rates
Referral program conversion and new customer acquisition contribution
Membership retention, churn, and revenue impact
What Success Looks Like
Within 90 days: fully ramped on channel execution, contributing to the campaign calendar strategy and producing weekly reporting independently
Within 6 months: owning the retention program campaign calendar end-to-end and driving measurable improvements to at least one retention program through data-backed strategy and testing
Within 12 months: demonstrable impact on repeat purchase rate and LTV across owned channels
Qualifications:
Bachelor’s degree in marketing or related fields
2-3 years of retention marketing experience, with hands-on email and SMS execution at the core
Strong working knowledge of Klaviyo (or comparable ESP)
Demonstrated ability to own a program end-to-end, from strategy through analysis
Strong analytical skills and ability to easily translate data into actionable insights; comfortable communicating performance insights and recommendations to cross-functional stakeholders
Experience with loyalty, referral, or membership programs
Highly organized and able to manage competing demands while adhering to deadlines
DTC or ecommerce background preferred
Company Benefits
401k matching program
Competitive healthcare / dental care packages offered
Flexible vacation policy
Remote-first
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.