Associate Director, Creative Photoshoot & Marketing Production

Job description

The Associate Director, Creative Photoshoot & Marketing Production is responsible for the end-to-end production of photo shoots and related creative assets for a portfolio of women's fashion brands.

Reporting to the VP of Marketing, this role owns the planning and execution of seasonal, e-commerce, advertising, social and marketing shoots from pre-production through final asset delivery, ensuring projects are executed on time, within budget and according to brand standards. In addition to photography production, this position oversees the post-shoot workflow of creative assets, including print production, layouts and in-store marketing collateral, and manages a Graphic Designer. For higher-caliber or editorial shoots requiring elevated creative direction, this role will identify, source and manage freelance Creative Directors and other specialized creative talent as needed.

Responsibilities

Own photo shoot production from initial planning through final asset delivery

Plan and execute seasonal e-commerce, advertising, social, brand and retail photo shoots

Own the creative production and execution of PDP and e-commerce imagery, maintaining continuity and brand integrity across all product photography

Plan and execute PDP, flat-lay and product-detail shoots in addition to seasonal campaign, brand, retail and marketing shoots

Develop production schedules, timelines, budgets and workflows across multiple brands and concurrent projects

Source and book studios, photographers, models, stylists, hair and makeup artists and other freelance production talent

Coordinate product, samples and merchandise required for each shoot

Partner closely with Design, Marketing, Sales and E-Commerce teams to understand seasonal priorities, product needs and creative direction

Manage all shoot logistics, including schedules, call sheets, talent, studios, vendors and on-set execution

Ensure final photography and creative assets are delivered accurately and on deadline

Oversee post-production workflow, including image selection, retouching, trafficking and final asset delivery

Direct, mentor and manage the Graphic Designer from brief through final execution, setting priorities and ensuring work aligns with brand standards, timelines and business needs

Coordinate the development of layouts and creative assets for print, retail and in-store marketing materials

Manage print production and serve as a liaison with internal teams, retailers and outside print/production vendors as needed

Ensure photography is translated appropriately across e-commerce, digital, social, print, retail and in-store applications

Ensure creative consistency across retail, digital, e-commerce, wholesale, marketing and packaging touchpoints

Maintain high creative standards and ensure all imagery and related assets consistently reflect each brand's visual identity

Identify and source freelance Creative Directors, Art Directors and other specialized creative talent for higher-level editorial or brand shoots when required

Manage and maintain relationships with photographers, modeling agencies, studios, stylists, creative freelancers and production vendors

Bid projects and negotiate rates with photographers, models, studios, stylists and other vendors

Plan and manage photo-production and creative-production budgets, estimates and invoices

Maintain efficient creative-production processes and workflows to ensure timely delivery of assets

Own the creative production calendar across campaign shoots, asset delivery, PDP and flat shoots, product launches, digital activations, retail initiatives and wholesale needs

Manage campaign and launch execution from production planning through final asset delivery, including asset tracking, retail collateral and wholesale presentations as required

Ensure imagery and asset delivery align with merchandising priorities, product availability and launch timing

Anticipate production, scheduling, budget and resource issues and resolve them proactively

Manage multiple brands, shoots and competing priorities simultaneously

Ensure all work maintains appropriate brand standards and supports overall marketing and business objectives

Contribute creative ideas that bring the brands to life while translating concepts into executable photo and content production

Qualifications

7+ years of relevant fashion, apparel, photography, studio or creative-production experience

Strong hands-on experience managing fashion/apparel photo shoots from pre-production through final asset delivery

Strong understanding of e-commerce, advertising, social, retail and in-store photography needs

Hands-on experience with PDP, e-commerce and flat-lay photography workflows and asset requirements

Experience with print production, creative layouts and in-store/retail marketing collateral

Experience directing, mentoring and managing a Graphic Designer or comparable individual creative resource

Strong network of studios, model agencies, photographers, stylists and production vendors

Ability to identify and source appropriate senior freelance creative talent for elevated or editorial shoots

Experience managing budgets, negotiating vendor rates and controlling production costs

Strong project-management, organizational and problem-solving skills

Strong visual sensibility and understanding of the creative development and design process

Ability to manage multiple projects and deadlines in a fast-paced environment

Strong communication, collaboration and negotiation skills

Women’s wholesale fashion/apparel experience strongly preferred

Salary Range: $ *Actual base salary for this role within the above range will be based upon experience, qualifications and/or assigned unit.

We are an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.