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Publicis Groupe

Associate Director, Data and Analysis

plano, TX

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Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Responsibilities

Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies

Expanding client work, including building recommended approaches and scope

Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)

Managing efficient execution of projects, including the implementation of best practice

Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Qualifications

7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

Strong client relationship and communication skills, with experience managing multiple projects across teams

Experience managing a team

Strong analytical, critical thinking, and problem solving skills

Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)

A four-year college degree; advanced degree is a plus

Passion for online advertising and emerging trends in the digital landscape

The ability to thrive in a fast-paced and deadline-driven environment

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $112,290.00 - USD $161,280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.

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Worksite address

plano, TX, 75086, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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