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Job description
Canvas Worldwide dares to be the challenger the ad industry needs. Do you \"Challenge the Comfortable?\" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's \"Best Places to Work\" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role
The Associate Director of Data Logistics will serve as the connective tissue between media operations, analytics, platform engineering, vendors, and client stakeholders to govern taxonomy, improve data quality, enable scalable UTM/data collection frameworks, and support marketing technology integrations.
Taxonomy Governance & Data Standards
Develop and evolve campaign, placement, creative, and UTM taxonomy frameworks
Maintain governance standards for naming conventions, business logic, and approval workflows
Develop and maintain documentation, and taxonomy value definitions across clients
Partner with media, analytics, creative, and client teams to ensure consistent usage and interpretation of taxonomy values
Monitor taxonomy health and coordinate remediation of errors or missing data across teams
Cross-Functional Leadership
Work with multiple internal and external teams to understand data flows of various martech solutions (e.g. ad servers, DSPs, taxonomy governance platforms, GA4, etc.) and ensure UTM and marketing measurement processes are in place and optimized across teams
Support technical reviews and proof-of-concept initiatives for data tools and related marketing technology
Develop AI solutions to limit processes prone to error or that could be improved with automation
GA4 Tracking and QA
Work with activation teams and ad tech partners to implement and QA UTM parameters to maximize measurement
Investigate discrepancies across reporting platforms, particularly GA4, and ad technology (e.g. CM360, DV360, etc.) and adjust as needed
Coordinate root-cause analysis and resolution across agency, client, analytics, and engineering stakeholders
Client Communication
Work directly with clients to ensure taxonomy and measurement needs are met in accordance with their marketing objectives
Communicate process and updates on ongoing projects related to the above tasks when necessary
Serve as a point of contact for client analytics and technical leads for technical connections, internal processes and as a point of escalation
Translate technical language into “layman’s” terms to ensure understanding across a variety of client stakeholders with varying levels of technical expertise
Required Qualifications
5-8+ years of experience in marketing technology, ad operations, digital media, analytics, and/or data governance
Strong understanding of digital media platforms and how data flows through buying, ad serving, analytics, and reporting environments
Experience working with GA4, CM360, DV360, SA360, and/or similar marketing data systems.
Ability to troubleshoot data quality issues across multiple platforms and clearly document findings, impacts, and recommended resolutions
Strong project management, stakeholder management, and executive communication skills
Ability to problem solve across multiple teams and willingness to collaborate with a variety of stakeholders to find compromises on conflicting priorities
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 3 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
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Worksite address
el segundo, CA, 90245, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.