Associate Director, Digital Activation

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Associate Director, Digital Activation

The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.

A positive attitude and willingness to "roll up your sleeves" is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Responsibilities

Bring proactivity and leadership to the clients and the team

Provide excellent client service by being responsive, accountable and detail oriented

Build sound strategic frameworks that ladder up to client business goals

Set the tone and strategic direction of the team; built around growth and application of learnings

Understand and direct multiple user touch points that can influence creative and messaging strategies

Own consumer insights and inspire tactical representations of strong, clear media strategies

Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.

Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team

Effectively manage budget

Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms

Managing the daily, weekly, monthly, quarterly client conversations related to digital media

Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective

Overseeing billing and reconciliation process.

Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus

Experience managing media teams and client relationships

Experience working with large data sets and understanding of methodologies for evaluating data

Ability to self-manage, juggle multiple priorities, and pay strong attention to details

Excellent communication skills, ability to distill key ideas for non-digitally centric teams

Proven ability to work with and influence cross-functional teams

Strong knowledge of MS Excel and ability to coach others in shortcuts

Working knowledge of 3rd party verification tools, including IAS

Hands-on experience with campaign workflow tools, including Prisma

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

health insurance

vision insurance

dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

vacation dayssick days

personal days

paid parental leave

paid medical leave

STD/LTD insurance benefits.

Compensation Range

$70,000-$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

#J-18808-Ljbffr

Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.