About this opportunity
BeiGene, Ltd. lists this Associate Director, Digital Execution opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
General Description
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
The Associate Director of Digital Execution will support the marketing brand lead with digital and non-personal promotion (NPP) strategy execution, spanning omnichannel media, content development, congress NPP, and evolving content innovation. The role requires deep cross-functional collaboration and manages the HCP media agency relationship and budget. A strong background in digital marketing in the pharmaceutical industry is required.
Essential Functions of the Job
Strategy Development and Content Creation
Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns to overall brand strategy and hematology franchise priorities
Lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including websites, display banners, social media, NPP emails, paid search, and custom digital activations
Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
Represent all digital materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements
Campaign Management
Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, and website
Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization
Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget
Collaboration and Communication
In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth
Partner with cross-functional teams to ensure coverage and dissemination of key data publications
Communicate digital and NPP plans and results to key stakeholders. Serve as digital lead in priority organization workstreams as needed
Budget Management
Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice review and approval, budget reconciliation, and phasing management
Ensure effective allocation of resources to maximize ROI
Preferred Qualifications
BS/BA with at least 5 years of digital marketing, including in the pharmaceutical industry
Must have led creation of brand media/digital strategy and execution plans with experience in developing and executing campaigns that adhere to FDA promotional guidelines
Experience with marketing technology platforms including Veeva, media management/reporting tools, content tagging/taxonomy systems (e.g., Claravine), and AI-enabled content or omnichannel orchestration tools
Strong understanding of digital marketing channels, tools, and best practices
Excellent analytical skills and the ability to interpret data to drive decision-making
Strong project management and organizational skills
Excellent communication and collaboration skills
Ability to work in a fast-paced environment
Education Required
Bachelor’s degree in business, marketing, life sciences or a related field
MBA or advanced degree preferred
Supervisory Responsibilities
No
Computer Skills
PC, Microsoft Office
Travel
10-15%
Global Competencies
Fosters Teamwork
Provides and Solicits Honest and Actionable Feedback
Self-Awareness
Acts Inclusively
Demonstrates Initiative
Entrepreneurial Mindset
Continuous Learning
Embraces Change
Results-Oriented Analytical Thinking/Data Analysis
Financial Excellence
Communicates with Clarity
Salary Range
Salary Range: $155,800.00 - $205,800.00 annually
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan.
Benefits
Medical
Dental
Vision
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness
Equal Opportunity Statement
We are proud to be an equal opportunity employer.
BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law.
All employment is decided on the basis of qualifications, merit, and business need.
Accommodation
In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact
About BeOne
BeOne is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them.
Our growing global team of more than 11,000 colleagues spans six continents.
To learn more about BeOne, please visit and follow us on LinkedIn, X (formerly known as Twitter), Facebook and Instagram.
For more information, please visit the link to explore job opportunities in China Mainland.
China Mainland Job Posting At BeOne, how we work is just as important as the work we do. Below are our Values that determine the decisions we make and how we do things. Patients First Driving Excellence Bold Ingenuity Collaborative Spirit
#J-18808-Ljbffr
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.