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Job description
Role Summary
The Associate Director of Digital Marketing leads Servier's omnichannel commercial strategy across HCP, patient, caregiver, and field channels for the U.S. rare neurology portfolio, including Becker Muscular Dystrophy. This leader is responsible for developing best‑class digital engagement capabilities that personalize customer experiences, maximize campaign effectiveness, and support successful product launches. Working across Brand Marketing, Patient Marketing, Medical Affairs, Commercial Operations, IT, Analytics, and Sales, this role establishes the digital foundation for launch and long‑term commercial success.
Primary Responsibilities
Omnichannel Strategy
In partnership with HCP and patient marketing, shape and execute enterprise omnichannel strategy across HCP and patient audiences
Optimize digital engagement throughout the customer lifecycle
Digital Campaigns
Lead websites, email, CRM, search, paid media, social media, webinars, virtual education, and digital congress activities
Support field force digital engagement tools
Develop innovative digital experiences using emerging technologies
Partner with HCP and Patient Marketing to execute content strategy
Marketing Technology
Lead implementation and optimization of marketing technology platforms
Responsible for AI-enabled personalization, generative AI content operations, marketing automation, predictive analytics, next best action, intelligent customer journeys
Partner with IT on CRM, CDP, analytics, marketing automation, consent management, and AI-enabled personalization
Ensure data quality and governance
Analytics
Establish digital KPIs and dashboards
Measure customer engagement and channel effectiveness
Conduct A/B testing and campaign optimization
Recommend investment priorities based on ROI
Manage Digital marketing budget within +/- 3% of approved plan.
Lead agency performance management.
Ensure marketing investments generate measurable business outcomes.
Monitor campaign performance and optimize ROI through data-driven decision making.
Education and Required Skills
Bachelor's degree required; MBA preferred
7+ years pharmaceutical, biotech, or healthcare digital marketing experience
5+ years leading omnichannel strategy
Launch experience required
Rare disease or neurology experience strongly preferred
Expertise with CRM, Veeva, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, CDP platforms, SEO/SEM, and marketing automation
Experience leading digital agencies and technology vendors
Strong analytical and customer experience mindset
Travel and Location
Ability to travel approximately 10-15%
This is a remote role. Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.
Servier’s Commitment
Servier is committed to modeling diversity, equity, and inclusion within the industry. We are dedicated to fostering an environment that maintains equitable treatment for all and we welcome applicants who are passionate, committed, and innovative individuals. We encourage candidates to apply to our open roles as we are always willing to consider experiences and skills beyond what is listed in the job description.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Salary Range
The salary range for this role is $160-$190k. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.
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Worksite address
boston, MA, 02298, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.