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Job description
Reporting to the Head of US Marketing, the Associate Director, Indication Marketing Lead, US is responsible is responsible for developing and leading efforts to craft and execute promotional tactics to support approval and commercialization for the potential indication of KIMMTRAK (Tebentafusp) in 2L+ metastatic Cutaneous Melanoma (mCM).
KEY RESPONSIBILITIES
Support the development of US marketing strategic and operational plans for pre-launch / launch efforts for the potential indication of KIMMTRAK in CM.
Ensure successful execution of compelling pre-launch and market development activities for US HCPs across personal and non-personal channels.
Develop and align messaging platform and tactical rollout with brand objectives and strategies
Ensure key brand messages and materials are effectively communicated at sales meetings
Support management of the promotions budget, establish goals and metrics, and measure performance
Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
Collaborate with the US Marketing team (US Omnichannel Marketing Lead, US KOL & Peer-to-Peer Lead, and US Integrated Marketing Execution Lead) to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers.
Manage key vendor relationships, including the promotional agency of record
Embrace an HPT (High Performance Team) and Growth Mindset by fostering trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
Ensure compliance with all laws, regulations, and policies that govern Immunocore.
Ensure alignment with the overarching US Marketing Strategy for KIMMTRAK across both indications (UM and CM) and provide support as needed to UM Marketing activities.
EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS:
Master’s degree in related discipline and 9 years of related Medical, Scientific or Healthcare experience; or
BS/BA degree in related discipline and at least 11 years of related Medical, Scientific or Healthcare experience; or
Equivalent combination of education and experience
Experience:
Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
Basic understanding of the communication regulations for CFL and SIUU per the FDA
Product launch experience strongly preferred
Oncology experience strongly preferred
Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus
Knowledge, Skills and Abilities
Advanced prioritization skills and ability to handle multiple projects
Comprehensive ability to collaborate with multiple organizational stakeholders
Advanced talent for blending innovation with pragmatic execution
Intermediate skills to network internally and externally
Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
Advanced strategic thinking, initiative and creativity
Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Advanced presentation, verbal and written communication skills
Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
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Worksite address
gaithersburg, MD, 20883, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.