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Job description
What is the opportunity?
Join the Global Content Marketing Team within our Global Asset Management (GAM) business, where you will play an integral role in the origination, production, distribution and measurement of investment marketing content across diverse media platforms. As an Associate Director for Content Marketing, you will lead the development of content for the US market and help accelerate the evolution of the content function globally. Your work will enhance RBC GAM’s engagement with our target audiences – in particular, driving new content relevant to intermediary audiences.
What will you do?
Partner with Investment, Distribution, and Marketing teams to generate high impact thought leadership across media channels (print, digital, video), ensuring alignment with commercial goals and client needs
Leverage and adapt content from other offices, and refresh and update existing evergreen materials, such as webpages and whitepapers
Take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement
Proactively work with key Investment and Distribution stakeholders to help define and articulate client needs, key messages and client call to action ahead of content production, ensuring these messages are clearly reflected in content output
Leverage insights, including using AI tools, across different media types, geographies and distribution opportunities. In particular, work closely with global content teams to ensure swift leverage of content across regions
Partner with Digital and Marketing teams to analyze content performance, share insights, and identify opportunities for improvement, such as campaign success or A/B testing results
Pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends. Specifically, demonstrate efficiency gains through AI
What do you need to succeed?
Must-have
10+ years’ experience in leading on the creation of investment insights within asset management. Deep knowledge of investment markets and decision making, and confidence to challenge/influence senior stakeholders. Investment strategy experience covering fixed income, equities, and alternatives
Proven ability to originate audience appropriate content independently and distill complex investment concepts into clear, engaging and visually compelling content for institutional and intermediary audiences across multiple geographies
Prolific output capacity, problem-solving agility, and ability to thrive in a fast-paced, client-centric environment
Ability to take the lead on stakeholder engagement and collaborate with multiple audiences to achieve shared objectives, coupled with the proven autonomy to drive initiatives independently.
Experience deploying AI tools for content optimization and efficiency, and a growth mindset for testing emerging trends
A working understanding of regulatory and compliance frameworks across jurisdictions, particularly in US, and other geographies a plus
Nice-to-have
Direct client-facing or portfolio management experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
Leaders who support your development through coaching and managing opportunities.
Ability to make a difference and lasting impact.
Work in a dynamic, collaborative, progressive, and high-performing team.
Opportunities to do challenging work.
Opportunities to build close relationships with clients.
The expected salary range for this particular position is $99,000-$176,000, depending on your experience, skills, and registration status, market conditions and business needs.
You have the potential to earn more through RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.
RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:
Drives RBC’s high-performance culture
Enables collective achievement of our strategic goals
Generates sustainable shareholder returns and above market shareholder value
Job Skills
Accountability, Adaptability, Artificial Intelligence (AI), Client Facing, Content Ideation, Content Writing, Impact Measurement, Investments, Regulatory Compliance, Stakeholder Management, Taking Initiative
Additional Job Details
Address: 225 FRANKLIN STREET:BOSTON
City: Boston
Country: United States of America
Work hours/week: 40
Employment Type: Full time
Platform: WEALTH MANAGEMENT
Job Type: Regular
Pay Type: Salaried
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Worksite address
boston, MA, 02298, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.