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Job description
The Associate Director of Market Insights will be responsible for the development and execution of primary and secondary market research plans to support the US TTR commercial priorities across patient audiences. This individual will work in close collaboration with the US Commercial Team, Business and Competitive Intelligence, Data and Analytics, Global Market Insights, Legal, Finance and Compliance.
The geographical location for this role is flexible, but preference for hybrid status based in Cambridge, US and reports to the Senior Director, Global Market Research.
Key Responsibilities
Partner with key stakeholders to ensure key business questions are identified
Develop the annual market research plan that will meet the needs of the business to address key business questions
Design, execute and communicate robust qualitative and quantitative market research projects to generate actionable insights that address key business questions and advanced business understanding and strategic thinking
Partner with other business partners generating customer insights to synthesize learnings and generate insights that provide a more holistic understanding of the market
Provide key insights to help shape the Global and US Situational Assessments as part of the Brand Planning cycle
Identify and pilot innovative market research methodologies
Partner with other CX&I teams (and others as needed) to integrate secondary data and advanced analytics data in addressing key business questions.
Deliver projects on time and on budget, including making tradeoff decisions to ensure business needs are met
Ensure compliance with codes of conduct and Alnylam’s internal policies, including pharmacovigilance
Leadership and Cross-Functional Collaboration
Strategic Contribution
Begins to take ownership of segments of the strategy (e.g., target customer group like HCP or patient).
Balances big-picture thinking with tactical guidance
Influence and Negotiation
Able to align diverse teams around shared goals and priorities.
Ensures customer insights are used appropriately (i.e. caveats and nuances are understood)
Leadership and Mentorship
Provides guidance and mentorship to other team members.
Delegates tasks effectively while ensuring accountability.
Stakeholder Engagement
Regularly interacts with higher-level stakeholders internally (Sr Dir and VP-level) as a thought partner to ensure key insights are integrated into business decisions
Builds credibility by deep understanding of insights and market knowledge for the broader brand (not just their area of focus)
Decision-Making Under Ambiguity
Makes informed decisions in situations with incomplete or uncertain data.
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Worksite address
cambridge, MA, 02140, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.