About this opportunity
University of Florida lists this Associate Director of Annual Giving, Digital Philanthropy opportunity in gainesville, Florida. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Associate Director of Annual Giving, Digital Philanthropy
Job No:
Work Type: Full Time
Location: Main Campus (Gainesville, FL)
Categories: Advancement, Executive/Director/Management
Department: - AD-VP ADVANCEMENT
Job Description
Classification Title
ASO DIR, Annual Giving
Classification Minimum Requirements
Master's degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelor's degree in an appropriate area of specialization and three years of appropriate experience in annual giving or related field.
Digital Campaign Strategy & Execution
Lead the strategy, development, and execution of central digital annual giving campaigns across email, web, SMS/texting and other fundraising channels.
Develop and execute digital fundraising strategies that support donor acquisition, retention, reactivation and increased donor participation.
Work in partnership with the Director of Annual Giving Campaigns to align digital campaigns with the broader annual giving solicitation strategy and calendar.
Develop campaign plans, timelines, creative deliverables, audience strategies, and execution plans for central digital fundraising initiatives.
Project manage the development, implementation, testing, and optimization of digital campaign assets, including emails, landing pages, web content and other campaign opportunities.
Coordinate SMS/texting strategy and execution for Annual Giving campaigns, including campaign planning, scheduling, deployment, vendor coordination and performance review.
Develop processes to evaluate results of digital campaigns and report statistics and recommendations to appropriate parties.
Serve as the Annual Giving liaison for GiveCampus Central and Unit Special Campaigns, coordinating with campus partners and Annual Giving team members to facilitate effective use of GiveCampus campaign functionality and support the development and execution of central and unit special campaigns.
Coordinate with key partners, including Strategic Marketing & Communications and Marketing Intelligence, to ensure campaign strategy and execution align with university brand standards and maximize reach across channels and solicitation methods, integrating creative, social media, email deployment, audience strategy and campaign analytics.
Serve as a resource for emerging digital fundraising opportunities and channels.
Crowdfunding Initiative
Lead the operational execution and management of the Annual Giving crowdfunding initiative in alignment with the crowdfunding strategy and roadmap established by the Director of Annual Giving Campaigns.
Manage the development, launch, maintenance, and closeout of crowdfunding campaigns, including campaign setup, page management, timelines, tracking, reporting, and ongoing campaign support.
Develop and execute marketing strategies and communications to promote crowdfunding campaigns and increase participation and philanthropic support.
Work in partnership with colleges, units, students, faculty, staff, and other campus stakeholders to support successful crowdfunding initiatives.
Provide consultation and guidance to campaign partners regarding crowdfunding best practices, campaign structure, messaging, promotion, and digital fundraising strategy.
Coordinate campaign communications and promotional activities across appropriate digital channels.
Monitor crowdfunding campaign performance and provide regular updates, analysis, and recommendations to Annual Giving leadership and campaign stakeholders.
Identify opportunities to improve crowdfunding performance and expand participation within the broader Annual Giving program.
Serve as a primary operational resource for crowdfunding campaign development and execution across central and unit initiatives.
Annual Giving Unit Management
Drive proactive annual giving strategies for 4 to 6 college and unit partnerships.
Manage and execute annual giving direct marketing campaigns for assigned partners.
Cultivate year-round participation and communication with partners to ensure successful progressions toward established goals and priorities.
Track and monitor campaign progress and performance to make appropriate adjustments and recommendations.
Evaluate campaigns and provide regular performance updates and analysis to unit partners.
Develop strong working relationships with assigned partners and serve as a strategic resource for annual giving campaign planning and execution.
Stand Up & Holler Giving Day
Lead the organization, timeline, and project management of the annual Giving Day website and Giving Day Unit Submission Portal launch.
Manage the development, maintenance, and launch of the Giving Day website in partnership with appropriate internal and external partners.
Oversee the Giving Day Unit Submission Portal, including campaign setup, content management, user access, submissions and administrative requirements.
Partner with the Director of Annual Giving Campaigns and other Annual Giving team members to execute the digital components of the integrated Giving Day campaign.
Assist with coordination Giving Day digital communications across web, email, SMS/texting and other digital channels.
Manage timelines, deliverables, testing, quality assurance, and launch readiness for Giving Day web experiences.
Serve as a primary web resource and point of contact for Annual Giving staff and campus partners participating in Giving Day.
Expected Salary
$67,000-72,000 annually, commensurate with education and experience.
Exceptional Benefits We Offer
Affordable State Health Plans: Medical, Dental, and Vision Insurance
Comprehensive Coverage: Life and Disability Insurance
Secure Retirement Options: Generous plans to safeguard your future
Paid Time Off: Including 11 paid holidays, as well as family, sick, and vacation leave
Professional and Personal Growth: Opportunities through UF Training & Organization Development, leadership development, LinkedIn learning, and more
Tuition Assistance: Benefit from the UF Employee Education Program
PSLF Eligibility: We are a Public Service Loan Forgiveness Eligible Employer
The University of Florida offers a competitive benefits package.
Required Qualifications
Master's degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelor's degree in an appropriate area of specialization and three years of appropriate experience in annual giving or related field.
A valid Florida driver's license is required.
Preferred
The ideal candidate will possess:
One to three years of annual giving, membership, direct marketing, or digital advertising experience.
Prior experience in development or related fields.
Prior experience developing and implementing special campaigns including social media and email marketing.
Knowledge of annual giving within philanthropy.
Ability to work collaboratively and as a team player.
Proven project management, time management, and organizational skills.
Competency in problem solving.
Outstanding customer service skills; ability to cultivate and maintain positive relationships with both external and internal constituents.
Ability to incorporate both quantitative and qualitative information and metrics into decision making.
Accuracy, attention to detail and a customer service-oriented attitude.
Technology savvy.
Exceptional written and verbal communication skills, strong interpersonal abilities, and the capacity to engage effectively and collaboratively with a wide range of individuals are essential.
Support the University's commitment to creating a respectful and collaborative work environment that values integrity, professionalism, and mutual respect in all interactions; demonstrated success collaborating with stakeholders; strong project management skills; experience in a data-driven environment; excellent organizational abilities; and the capacity to lead, influence, and inspire others are essential.
Proficient in the following areas: Windows operating systems, Microsoft Word, Excel, and Access, as well as internet browsers and email platforms. Familiarity with donor databases, contact management systems, and tracking systems is also highly preferred.
Familiarity with email software, preferably Salesforce Marketing Cloud.
The ability and willingness to travel. A valid driver license and good driving record are essential.*
*Business expenses are reimbursed through a standard accounting system. The ability to pay for expenses using your own personal credit card or funds and have them reimbursed is essential.
Health Assessment Required:No
Applications Close: 27 September 2026
Our Commitment
The University of Florida is an Equal Employment Opportunity Employer.
Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at (TDD) or visit Accessibility at UF.
#J-18808-Ljbffr
Worksite address
gainesville, FL, 32635, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.