Job description
Overview In this role you drive the NovoCare mobile experience as a core consumer engagement channel, aligning brand, CRM and content to deliver a coherent, compliant consumer journey. You translate marketing strategy into a measurable digital experience, balancing cross-brand needs in a regulated environment. You collaborate with marketing, medical, legal, and analytics partners to optimize activation, engagement and long-term relationships. This is a chance to shape how patients interact with NovoCare across platforms and channels, leveraging data to inform decisions.
Compensation / Benefitsmedical, dental and vision coverage
life insurance; disability insurance
401(k) savings plan
flexible spending accounts
tuition reimbursement
voluntary benefits (group legal, critical illness, identity theft, pet insurance, auto/home)
ResponsibilitiesOwn the mobile experience direction, priorities and performance metrics for NovoCare Mobile
Translate brand strategies into consumer messaging and engaging mobile experiences
Build and manage the NovoCare Mobile content roadmap across brands, CRM and support
Lead content through medical, promotional and regulatory review processes
Coordinate cross-brand requests to preserve a cohesive NovoCare experience
Ensure marketing campaigns connect seamlessly with the mobile experience and define clear next steps for users
Define and monitor KPIs (activation, engagement, repeat usage, content interaction) and guide priorities based on data
Collaborate across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, CRM, Analytics and Digital to execute in a regulated environment
Maintain a transparent roadmap balancing user needs, marketing priorities and portfolio requirements
Key requirements8+ years in consumer marketing, digital marketing, CRM or related commercial roles with experience in digital consumer experiences
Strong track record translating brand or strategy into digital content, messaging and activation plans that drive engagement
Experience managing content and priorities across multiple brands/audiences while maintaining coherence
Solid understanding of mobile, CRM, web or other digital engagement channels and journeys across the lifecycle
Proven ability to use activation, engagement and content-performance data to improve channel performance
Strong cross-functional leadership across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, Analytics and Digital/Technology in regulated settings
cross-functional leadership
strategic thinking
clear communication
mobile experience design
CRM and digital engagement
content strategy and activation
Worksite address
Plainsboro, NJ, 08536, US
Who can apply
Review the original listing for location, eligibility and application requirements.