Associate Director, Omnichannel Brand Partner

Job description

Associate Director, Omnichannel Brand Partner

Full-time

Sobi Location: United States

At Sobi, we believe diversity drives innovation and inclusion creates stronger teams. We are committed to building a workplace where everyone feels valued and empowered to contribute. If this role excites you but you're unsure if you meet every requirement, we encourage you to apply. Your unique perspective and experiences could be exactly what we need. We look forward to hearing from you!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi get us excited to come to work every day, but here are a few more reasons to join our team:

Competitive compensation for your work

Generous time off policy

Summer Fridays

Opportunity to broaden your horizons by attending popular conferences

Emphasis on work/life balance

Collaborative and team-oriented environment

Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

The Associate Director, Omnichannel Brand Partner is a critical leadership role within the Customer Experience and Omnichannel team at Sobi North America, serving as the strategic hub balancing priorities between the enterprise Omnichannel/CX function and the brand marketing teams. This individual will collaborate closely with marketing, agency partners, analytics, and a broad range of other stakeholders to support the design and delivery of digital and omnichannel experiences, digital media, and digital analytics, including dedicated support for two upcoming Immunology launch brands. This role is accountable for translating customer and business insights into clear omnichannel strategies, prioritized roadmaps, executable plans, and measurable outcomes. The team member will have the opportunity to influence omnichannel activity aligned with the broader vision of enhancing customer experience (CX) across patients, caregivers, and HCPs, bringing deep knowledge of the customer journey and a sharp eye for identifying the moments that matter most. The Omnichannel Brand Partner will also be tasked with translating enterprise initiatives, such as modular content, into strategies that brand marketing teams can act on, helping to identify, define, and implement capabilities to support the broader enterprise omnichannel vision.

Key Responsibilities

Including, but not limited to the following:

Partner closely with marketing and cross-functional teams to drive omnichannel and customer experience programs that generate value for the brands and key stakeholders

Serve as the strategic hub connecting the enterprise Omnichannel/CX team and brand marketing teams, balancing enterprise priorities with brand-specific needs and operating with a high degree of autonomy to lead cross-functional omnichannel initiatives

Lead agency management and coordination, including relationship, scope, budget, and performance

Partner with marketing teams to understand their business and act as a strategic advisor for all omnichannel and digital efforts – including SEO/SEM, Social, Websites, Email, Display, etc.

Develop and maintain omnichannel strategy roadmaps.

Collaborate with the Digital Analytics team to translate customer and performance data into actionable insights, recommendations, and measurable outcomes; ensure recommendations are implemented, tracked, and evaluated.

Apply deep knowledge of the end-to-end customer journey to identify and prioritize the moments that matter most for patients, caregivers, and HCPs, translating those insights into targeted omnichannel strategies

Translate enterprise-level initiatives (e.g., modular content) into clear, actionable strategies for brand marketing teams, driving adoption, and consistency across brands

Work autonomously, take ownership, and drive cross-functional initiatives with minimal oversight

Ability to be a strategic business partner and trusted hub between omnichannel/CX and brand marketing teams, having impact above and across the organization

The ability to thrive in situations of ambiguity and provide a clear path forward toward solutions

Excellent interpersonal, oral and written communication skills, confident executive presence, and ability to communicate with Senior Leaders

Excellent diplomacy and facilitation skills; ability to influence without authority

Adaptive and motivated to build and lead while "rolling up their sleeves" to get it done

Passionate about omnichannel and CX- data, technology and marketing strategy

Strong customer-oriented mindset and demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership

Required Qualifications & Experience

Education:

Bachelor's degree required.

Experience:

Minimum of 8 years multi/omnichannel pharma marketing experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results

Experienced in making quantitatively oriented recommendations to solve business problems, based on real customer information and trends

Passion for data and analytics with ability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making

Recent experience at, or supporting, startup/emerging life science organizations; focus on rare/orphan diseases

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Worksite address

waltham, MA, 02254, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.