About this opportunity
Boehringer Ingelheim lists this Associate Director, Oncology Analytics & Marketing ROI opportunity in ridgefield, Connecticut. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.
Compensation Data
The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.
Description
The Associate Director, Business Analytics role supports multiple customer groups within the oncology therapeutic area & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry, and a deep familiarity with industry data sources, including claims data. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, patient data analytics such as patient flow analyses, non-personal promotion/digital analytics and reporting, customer profiling, targeting, and segmentation, and predictive modeling.
Responsibilities for this role include the conducting and interpretation of advanced analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning through targeting, segmentation, and non-personal/digital activity tracking, and setting up experimental pilots to support testing and learning.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees
Duties & Responsibilities
Accountabilities
Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation. Resource allocation in customer channels including digital and evolution of commercial model
Liaises between Marketing and Sales in the development of business tactics and strategies
Responsible for leading the development of targets and segments that are aligned with business strategy
Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc
Works with internal customers to assure that responsible analytical results are communicated and used effectively
Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department
Establishes work habits to support the therapeutic business function's evolving process and execution needs
Regulatory and/or Organizational Requirements:
Document analytical insights and communicate them appropriately
Job Complexity:
Successful coordination with other functions and within cross functional teams is necessary for success in this position
Interfaces: Brand Teams, Other Marketing Teams, Forecasting, Marketing Research and Business Intelligence, Commercial Operations, Sales, etc
Job Expertise:
Database proficiency (R/Sql/Python/SAS, strong statistical and analytical skill along with adapting to the business
Job Impact:
Attaining brand's budget goals; Insights driving timely course corrections for flawless execution driving sales; Disruptive Analytics challenging status quo resulting in best in class capability of our assets
Requirements
AD Requirements
Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies
OR
Master's degree and five (5) years of experience with relevant data sources and analytical methodologies
Proficiency in the development, documentation and communication of analytical plans
Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
Proficiency in customer identification and segmentation that has influenced marketing and sales strategy
Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology
Experience in using claims data to conduct patient data analytics, including but not limited to patient flow analyses, to better understand the patient journey
Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases
Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented
Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation
Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point
Strong interpersonal abilities
Expertise in Oncology and/or Rare Disease required
Ability to manage multiple projects at the same time
Sr.AD
Bachelor´s degree from an accredited institution required. Master´s/PhD preferred
BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years, or Master's degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience
Experience must also include working directly with product targeting, segmentation, digital media data reporting, claims data analysis, and promotion-response modeling
Strong statistical background with extensive modeling experience
Proficiency in SAS and other data extraction and analytical tools such as SQL. Experience with Excel and Power Point
Strong interpersonal abilities, can manage multiple projects and direct reports at the same time
Functional competencies: Analytical skills, Business orientation, influence
Expertise in Oncology and/or Rare Disease required
Eligibility Requirements:
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.
Our Company Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at Why Boehringer Ingelheim?With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
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Worksite address
ridgefield, CT, 06877, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.