About this opportunity
Meredith Corporation lists this Associate Director, Research & Insights opportunity in town of liberty, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Associate Director, Research & Insights
Location & Travel
Hybrid 3x a week- (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Position
People Inc. is looking for an Associate Director of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do— and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes).
Team & Engagement
Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.
Responsibilities
Team Enablement (60%) Develop and maintain systems that enable current analysts/category experts to continue to provide best in class service and insights to stakeholders while also ensuring their growth and professional development.
People Management: Advise and mentor analysts day‑to‑day, understand media sales/strategic advertising process, broader industry landscape, tools and resources for audience and content positioning (including MRI‑Simmons, comScore, social media measurement tools, 1P resources, Print/Magazine resources, etc.). Personnel administration: process management, time off management, identifying challenges, escalating development opportunities, etc.
Personnel development: Partner with Senior Director for development opportunities and career path growth within the team and support your team in achieving those goals.
Task Management: Manage analyst workflows, monitor capacity, ensure deliverables are timely and meet stakeholder objectives.
Systems and processes: refine and maintain project trackers, dashboards, report macros, external calendars, etc.
Individual Contributor (40%) Collateral Creation & Curation: Work with the Senior Director to develop and regularly update collateral such as category one‑sheets and on‑the‑shelf GTM materials for B/S/E Sales and Marketing teams and all other corporate divisions (Print, Enterprise, PR, Commerce, Content, etc.).
Insights & Analytics: Support and cover RFPs and day‑to‑day ad‑hoc requests when analyst bandwidth is stretched or PTO coverage is required. Use toolkit (first‑ and third‑party solutions) to deliver insights and strategic recommendations. Expertise with large data sets to synthesize information, draw key insights, using multiple data sources (syndicated, quantitative, qualitative, secondary) to guide decisions.
Minimum Qualifications and Job Requirements
Education: College degree required.
Must Haves: 5+ years of experience, minimum 3 years of management experience.
Proficiency with at least 3 (or more) of our tools or resources as a direct end user (includes comScore, MRI‑Simmons, Telmar, Looker, Tubular, other social tools).
Experience directly supporting an Ad Sales and Marketing team(s).
Experience managing and mentoring analyst teams of three or more.
Understand the digital advertising landscape, products, and trends important to industry media buyers.
Strong interest in engaging with and understanding key audiences, topics, trends, and events to tie market and world events to audience insights and present a point of view appropriate for the industry.
A true self‑starter who provides proactive ideas, understands organizational goals, moves initiatives forward, proven record of leading projects from start to finish and delivering business value.
Excellent communicator with research storytelling skills to draw out key insights and tailor compelling messages for different audiences.
Strategic thinker with strong analytical and problem‑solving skills.
Solid grasp of media math, statistics, digital engagement metrics, and research methodologies.
Nice to Have: Direct Beauty, Style and/or Entertainment category experience.
Passion for Pop Culture.
Travel: 5% or less, to support client/business needs.
Compensation & Benefits
Pay Range (New York): $105,000.00 - $125,000.00. The range represents the anticipated low and high end of the pay range and may change; actual pay may vary based on location, experience, and performance. Compensation may include bonuses and short‑term and long‑term incentives. People Inc. provides a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption or surrogate assistance, donation matching, tuition reimbursement, basic life and supplemental insurance, commuter benefits, short‑term and long‑term disability, HSAs and FSAs, family care benefits, 401(k) with match, paid holidays, paid parental leave, and voluntary benefits such as pet insurance and critical insurance.
EEO Statement
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here:
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Who can apply
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