About this opportunity
Publicis Groupe Holdings B.V lists this Associate Director, Social Media opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Company description
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Who We Are:
Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.
About the PMX Performance Team:
PMX Performance is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.
Overview
The Associate Director, Paid Social acts as a key contributor and expert in the social space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic application and development of tactical best practices. This role requires a thorough understanding of all major social platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.
This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Associate Director is able to help define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.
Responsibilities
Contribute to development of paid social activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
Deep understanding of the evolving paid social landscape – inclusive of Commerce, AI, and emerging social platforms – to deliver against business outcomes
Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks
Identify and document FAQs, automating responses to common agency questions
Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
Lead campaign audits to strengthen activation approach for Publicis Media account teams
Build relationships with Publicis Media agency counterparts and social channel leads
Execute roadmaps and build thought leadership collateral for social strategy and activation
Develop cross-functional relationships to collaborate on solutions priorities
Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
Contribute to assessments and guide agency teams on recommendations
Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities
Qualifications
6+ years’ experience in paid social media, with an emphasis in activation
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
Extensive familiarity and past experience with paid social media strategy and activation
Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
Extensive experience in campaign management and optimization across Meta, Snapchat, TikTok, X, Pinterest, Reddit, and LinkedIn
Social commerce experience involving native shops, product feeds, and media amplification
Advanced knowledge of 3P measurement capabilities and restrictions in the social space
Strong verbal, visual and written communication skills
Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
Passionate about working in a fast-paced environment
Detail-oriented with the ability to coordinate projects across multiple teams and functions
Ability to articulate complex concepts in a clear manner
Advanced content development skills with extensive PowerPoint experience
Attention to detail on all projects, with an expectation for high quality of work every time
Team oriented, approachable and viewed as coach and mentor to others
(+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range
Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.