About this opportunity
kate spade new york lists this Associate, Email opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Title: Associate, Lifecycle Execution
Primary Purpose
The Associate, Lifecycle Execution owns the end-to-end execution of triggered and BAU email and SMS programs for Outlet. This role translates the audience strategy and brief alongside marketing and merchandising priorities into campaigns that drive performance for its line of business. The Associate is a Cordial expert, fluent in templates, dynamic content blocks, banners, and hierarchical messaging, and uses that platform knowledge to orchestrate the right message to the right audience at the right time. This role owns email, SMS, and triggered programming for its respective line of business, tracks and reports on campaign performance, and is accountable for the quality and consistency of every send it touches.
The successful individual will leverage their proficiency in lifecycle marketing execution to...
Receive the lifecycle design brief and marketing brief, interpret audience signals and content direction, and develop the creative and content brief for Merge
Coordinate cross-functional review with buying, marketing, and creative to move campaigns from brief to final approved execution
Own triggered programs for their line of business: develop triggered content briefs, coordinate Merge builds, monitor triggered program health, and elevate anomalies
Review Merge builds against brief and QA sends in Cordial for accuracy, links, audience targeting, and rendering across devices
Handle straightforward Cordial content block updates, subject line edits, and basic audience logic independently within trained scope
Own weekly post-send reads for their LOB, surfacing content and creative performance signals to the Manager or Director
Move work from brief to deployment in partnership with internal stakeholders and external partners (Merge)
The accomplished individual will possess...
3+ years of experience in email and/or SMS marketing with hands-on briefing and project management
Strong cross-functional communication and stakeholder coordination skills
Ability to read and apply audience insights to content decisions
Strong QA discipline and attention to detail
Comfortable managing multiple active campaigns simultaneously in a fast-paced environment
An outstanding professional will have...
Cordial or comparable ESP experience, including QA and basic content editing
Experience briefing creative or production teams
Triggered or lifecycle program familiarity
Experience in a
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.