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Job description
The Senior Marketing Manager for Critical Infrastructure Services is responsible for driving clear, differentiated product marketing and integrated demand programs that accelerate awareness and growth for CBRE's critical infrastructure capabilities, with a special focus on data centers. This role focuses on translating complex offerings into crisp market-facing narratives, ensuring global consistency in how the platform is positioned, and activating brand-to-demand programs that support market understanding and sales effectiveness. Working closely with global and regional stakeholders, this role connects product clarity, digital performance, and sales enablement to create measurable impact across the customer journey.
Key Responsibilities
Crisp Product Marketing and Sales Enablement
Synthesize and differentiate CBRE's Data Center offering into clear, market-ready value propositions, use cases, and proof points that enable effective selling
Translate complex technical and service capabilities into simple, client-ready messaging that supports pursuits, proposals, and client conversations
Develop activation-ready content including core messaging frameworks, case studies, thought leadership, and solution narratives that reinforce expertise and outcomes
Ensure marketing programs directly support sales readiness, pursuit differentiation and client engagement
Global Market Consistency
Ensure consistent global positioning and messaging for CBRE's Data Center teams while enabling flexibility for individual segment or region market activation
Partner with global and regional marketing teams to align event strategies, investments, and campaign execution for maximum market visibility and in-person impact
Act as a connective layer between global strategy and segment execution, ensuring priorities, narratives, and assets are aligned across markets
Develop and manage a digital channel strategy for the business, including steering programming the @CBRE Data Centers LinkedIn and global web presence of the offering.
Integrated Brand-to-Demand Programs
Design and execute integrated brand-to-demand campaigns that move audiences from awareness and education into targeted demand generation programs
Build audience and persona strategies that guide content, cadence, and channel mix across digital channels including social, email, search, and web
Lead account-based marketing initiatives that support client retention, share-of-wallet expansion, and targeted new-logo growth
Manage digital channel strategy including paid social and search, optimizing performance across the full customer journey
Analyze campaign performance and translate insights into continuous improvement of demand programs and sales engagement
Qualifications
Bachelor's Degree preferred with 8-10 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
The innovative mentality to develop methods that go beyond existing solutions
Ability to solve unique problems using standard and innovative solutions having a broad impact on the business.
In-depth knowledge of Microsoft Office products. Ability to comprehend, analyze, and interpret complex business documents. Ability to respond effectively to the most sensitive issues.
to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
Requires intermediate knowledge of financial terms and principles. Ability to calculate complex figures. Ability to forecast and prepare budgets. Conducts financial/business analysis including the preparation of reports.
Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing, matrix-based, multi-industry sales environment.
Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business.
Why CBRE
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential.
Our Values In Hiring
At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.
Disclaimers
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
Applicant AI Use Disclosure
We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world's largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at
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Worksite address
washington, DC, 20022, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.