About this opportunity
Havas Edge lists this Associate Media Director, Health Media opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The Associate Media Director, Health Media is a key member of the Health Media team and is responsible for delivering smart, innovative and performance driven campaigns for its healthcare clients. You will serve as a strategic resource and partner on clients’ current state and areas of opportunities across media investments, along with partnering with the greater Health Media team in selecting media partners that achieve strategic and tactical objectives in the world of healthcare and pharmaceutics.
Additionally, you will lead and manage workflow processes to ensure fulfillment on all media planning, analysis, and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and cross-channel plan recommendations.
The Associate Media Director, Health Media will help lead the team in staying at the cutting edge of innovation within the industry and educate the larger client teams on relevant opportunities and challenges.
Essential Job Functions and Duties:
Main Responsibilities:
Act as key point of contact for overall health/pharmaceutical media investments business and strategy development
Own client relationships as a main point of contact with accounts you are assigned to and provide in depth media planning and strategy to each account
Expand and grow the Health Media offering at Havas Edge; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display, Mobile, programmatic, etc.) and for cross channel development
Develop and present client-facing Health Media plans and strategy presentations
Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with Strategy and Comms
Oversee all media campaigns from concept to completion, ensuring campaigns are executed with excellence and media plans stay within budget
Maintain quality control while ensuring projects and campaigns are produced completely, correctly, accurately, and efficiently for clients
Identify and capitalize on trends through partnership with Client Service, Analytics and other Media leads to apply broader brand learnings, as relevant
Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs
Be accountable for accuracy, media intelligence and thought leadership (syndicated insights, RFPs, etc.)
You demonstrate a solid understanding of our clients’ business, the business problem(s) to solve and offer solutions to, and the consumer journey
Identify and advise on new ways to reach targets by staying apprised of industry standards, along with new media programs and opportunities
Media Planning & Execution:
Operate and execute media planning and buying for the delivery of advertising campaigns for your client portfolio; evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished
Be accountable for reaching targeted client objectives, KPI’s, deadlines, budgets, etc.
Oversee and manage client requests, in partnership with Health Media team, to ensure client satisfaction on campaign delivery and performance is met (i.e. plan changes, budget changes, QBRs, etc.)
Ensure team members are providing Client Services with campaign insights, reporting and optimization recommendations, and input on regular reporting documents
Oversee the implementation and execution of the cross-channel media research and media plan, which includes consumer profile development, consumption reports, flowcharting, budgeting, scheduling, and establishing benchmarks for control KPIs, CPA, etc.
Support and partner with Advertising Operations and Analytics team in streamlining and standardization of reporting and gathering of insights.
Work collaboratively on learning agendas for the clients brands as well as partner-specific initiatives
Lead and manage a collaborative, productive working environment with junior team members and other internal departments to ensure media strategies are being delivered and campaign goals/client needs are being met
Support the VP, Health Media and Media Director’s in building a high performing Media team through continued education, fostering productive work relationships, and career growth opportunities
Help establish challenging team goals and objectives balancing client, company and department needs
Advise on team resources required in line with client needs
Actively participate in the hiring and training process for direct reports, as well as other team members across the Health Media pillar
Position Requirements:
You have a minimum 6-7 years’ experience in the digital media space
You have a minimum 3-4 years of hands-on experience in media planning and media buying, specifically in an agency environment
2-3 years minimum at a healthcare or pharma focused agency
You have prior experience in multichannel campaigns management (Display, Mobile, Programmatic, etc.)
You have experience within Ad Exchange platforms (i.e., Google, Facebook, etc.)
You are proficient with any of the following tools: AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, Datorama and other related software
You have a solid understanding of media research and how to leverage data
You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results
You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements
You demonstrate a complete understanding of agency planning procedures and internal capabilities
You have prior experience overseeing media bookings and oversight of financial tracking
You show proven success in establishing, building, and maintaining relationships with clients
You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
You have prior experience in managing, training, and mentoring junior staff; ability to set clear objectives and day-to-day priorities for yourself and junior staff members
You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
You have outstanding written and oral communications skills and the ability to think strategically
You have a high level of attention to detail and organization
You demonstrate high initiative and willingness to assume greater responsibility
You are self-motivated and productive in both independently and in a collaborative team setting
Preferred Education, Experience, and Skills:
Bachelor’s Degree in Marketing, Advertising, or related field of study
WHO WE ARE:
Build the Business. Build the Brand.
Havas Edge is an international performance marketing agency with a proven track record of helping clients succeed. It's an integrated agency that embraces every media channel; a creative powerhouse with deep expertise in data and analytics, and a passionate partner committed to enhancing client’s desired outcomes. With expertise across all media domains, Havas Edge helps clients build their businesses and brands - in that order.
Havas Edge is part of the Edge Performance Network (EPN), a full-service performance marketing network comprised of best-in-class agencies across our global footprint. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy to media planning and buying across all channels, as well as the industry’s best attribution and modelling capabilities.
The Edge Performance Network operates within Havas Group, one of the world’s largest global communications networks.
Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law.
We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?
#J-18808-Ljbffr
Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.