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Metro Credit Union

Audience Lifecycle Architect

chelsea, MA

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About this opportunity

Metro Credit Union lists this Audience Lifecycle Architect opportunity in chelsea, Massachusetts. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Metro Credit Union in Massachusetts seeks a senior marketer to lead audience strategy and activation across our CDP, CRM, and paid media. You will translate data signals into audience-focused campaigns, establish governance, and partner with product, analytics, and operations to drive member growth.

You will collaborate with the Lifecycle Marketing Manager to shape communications and experiences, leveraging data to improve acquisition, onboarding, retention, and reactivation while working in a

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