Aventa Sustainability Marketing Lead

Job description

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Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit .

Role Profile

Responsible for the execution ofstrategy for market-facing initiativesthatstrengthenAventa’ssustainability value propositiontodrive and sustain growthacrossAventa’smarket segments.

Serves as an expert onAventa’ssustainability claimsand policy implications onAventaand coaches business leaders on related topics.

Managesustainability initiative projects through completion and/or serve as Marketing/Sustainability subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholdersrequiredto successfully execute initiatives in the external market.

Working withtheappropriate crossfunctional team, the SMLis responsible formaximizingconnectingAventa’ssustainability value proposition.

This role willgenerally NOTinclude direct lobbying, unless properly credentialed to do so or otherwise supported by Government Affairs

Develop Robust Sustainability Marketing Strategies

Engage broad set of stakeholders with a clear understanding of the broader eco-system related to compostability, biodegradability and the bioeconomy

Work with Aventa Marketing Director to set sustainability strategy, develop the plans for execution (either individually or in partnership), executing the plan (either directly or indirectly) and monitoring its effectiveness

Establishand tracksmetrics to ensure post execution efforts are contributing to segment’s strategy and performance; providesrecommendation to Marketing leaders if changes are needed

Align internal resources on the strategic plans and document progress towards those goals

Lead cross-functional segment teams that are accountable for executing all initiatives within the Sustainability Marketing strategy

Identifycritical certifications needed to provide credibility behindAventasustainability value proposition – and work with Technology tomaintaincompliance

Effectively communicate the strategy and progress to internal stakeholders at a variety of levels including C-level

Enable Aventa’sMarketing, Sales, and Technology Teamsto achieveobjectivesthrough Sustainability

Creates understanding of sustainability value of Eastman offerings vs. alternatives with Marketing,Product, and Technologyteams

Develop plans and materials as well as provide coaching to Sales and other supporting functions for effectively communicating a compelling sustainability value proposition

Ensure that all team members are aligned on sustainability messaging and have the necessary knowledge and skills to execute the sustainability strategy

Leverages market, policy, and customer insights toidentifymarket segment

Work withthe Marketingteamto support their creation of compelling offers (including pricing strategy) and value propositions for Aventa’smarket segments

Based upon market/segment sustainability trends and customer insights, work with Marketing team toidentifyinnovation and growth opportunities to bring new, differentiated offers (products and services) to the targeted market segments

Coordinates with internal product stewardship, legal, and compliance teams to ensure compliance with applicable external and internal regulations, procedures, and guidelines

Lead / coach a team of direct reports, as needed

Support Internal & ExternalSustainability Thought Leadership

Ensures thatsustainability & policyfact base is continuously refreshed and deepenedfrom a variety of sources, and thatappropriate insightis drawnto inform Marketing Strategy

Interfacesandmaintainsrelationshipswithkey stakeholders andleverage points through the value chaintoidentifypotentialsustainability-relatedproduct and application opportunities and shares those with the segment teams

Work withmarketing teamtoidentifystrategic events thatAventashould attendtoprovidesustainability/compostabilitythought leadership

Participate and represent EMN/Aventaat key forumswhere needed

Qualifications

Bachelor’s degree in marketing, business, sustainability, environmental science, public policy, engineering, chemistry, communications, or a related field, with progressive experience in sustainability marketing, market development, product marketing, business strategy, public policy, or a related commercial discipline.

Demonstrated knowledge of sustainability topics relevant to Aventa, including compostability, biodegradability, circularity, bio-based materials, life-cycle thinking, and the bioeconomy; experience in specialty chemicals, cellulose-based materials, packaging, or related markets is preferred.

Proven ability to translate sustainability, policy, customer, market, and competitive insights into actionable growth strategies, compelling value propositions, market segmentation, innovation opportunities, pricing support, and measurable commercial outcomes.

Demonstrated success leading cross-functional initiatives from strategy through execution, including collaboration with Marketing, Sales, Technology, Product Stewardship, Legal, Compliance, Sustainability, Government Affairs, and Advocacy teams.

Strong communication, stakeholder-management, project-leadership, and coaching skills, with the ability to explain complex sustainability concepts, support credible claims and certifications, influence without direct authority, and communicate effectively with senior executives and external stakeholders.

Eastman is an equal opportunity employer and is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.

Nearest Major Market: Asheville Nearest Secondary Market: Knoxville

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Worksite address

kingsport, TN, 37662, US

Who can apply

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