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Job description
Overview
Lead with Purpose. Grow with Strategy.
We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.
What You’ll Do
Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.
About You
Education & Certification
Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
Valid driver’s license and automobile liability insurance required.
Experience
5+ years of direct sales experience in the healthcare industry, including home health or hospice.
2–4 years of sales management experience in a multi-site or multi-territory environment.
Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
HomeCare HomeBase experience preferred.
Skills & Attributes
Strategic thinker with hands-on execution ability
Effective team leader with strong coaching and development skills
Excellent verbal and written communication
Financial acumen with experience in budgeting and P&L review
Tech-savvy: Intermediate Excel, basic PowerPoint, CRM platforms
Highly organized with exceptional time and territory management
We Offer
Benefits for All Associates (Full-Time, Part-Time & Per Diem):
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full-Time Benefits:
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Legalese
This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace
Our Company
At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader inhospice care, palliative care, home health care, and advanced illnessmanagement, with nearly 600 locations and thousands of dedicated clinicians across 38 states.
Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.
Our nationwide reach is powered by a family of trusted brands that include:
Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
Home health care: Heartland Home Health
Advanced illness management: Illumia Health
With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.
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Worksite address
southfield, MI, 48076, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.