About this opportunity
Financialnarrative lists this AVP of Marketing Credit One Bank Job listing opportunity in las vegas, Nevada. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The AVP of Marketing is responsible for the overall effectiveness and performance for current customer lifecycle communications. This team member will be responsible for developing and executing marketing strategies and campaigns to help drive revenue, increase retention and improve customer engagement throughout the customer lifecycle across multiple channels.
Summary of Essential Job Functions
Lead as a collaborative partner and support cross-functional teams across the bank
Drive innovative marketing strategies to drive engagement throughout the customer lifecycle, including utilization campaigns.
Define communication standards including frequency, cadence, messaging and tone.
Develop optimization recommendations and insights for future campaigns based on data-driven analysis of results.
Create comprehensive reporting that supports the overall goals of our internal business partners and helps in strategic decisioning to drive creative, copy, and offer for cardmembers.
Assess performance and track results by channel and audience to ensure consistency
Manage and oversee marketing operations and digital platforms
Lead, coach and inspire a team of direct reports
Perform other related duties or special projects as assigned
Position Requirements
Bachelor’s degree in marketing or a communications-related field
15 years of marketing experience is required
Proven ability to conceptualize, launch, and optimize campaigns across multiple channels
Experience interpreting data to drive decisions and behavior
Excellent problem-solving skills
Excellent attention to detail along with demonstrated ability to manage multiple projects in a fast-paced environment
Proficient with Microsoft Office programs (Word, Excel and PowerPoint)
Superior verbal, written, and presentation skills
Experience translating client/stakeholder requests into highly specified project requirements
Proficient in Microsoft Office (Excel, Word, PowerPoint)
Excellent written and oral communication skills, and the flexibility and ability to thrive in a fast-paced, rapidly changing, highly complex environment
Ability to lead a team and drive results
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.
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Worksite address
las vegas, NV, 89105, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.