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GOODAI GLOBAL USA INC.

B2B - Sales Director

irvine, CA

Check who can apply and the requirements below before continuing.

About this opportunity

GOODAI GLOBAL USA INC. lists this B2B - Sales Director opportunity in irvine, California. Review the employer’s description below for duties, qualifications and application requirements.

Job description

We are seeking an experienced and results-driven Sales Director to lead our B2B Sales organization and drive growth across major national retail channels in the US.

This role is responsible for developing and executing sales strategies, managing key retailer relationships, identifying new business opportunities, and leading the B2B Sales team. The ideal candidate has strong B2B sales experience within the beauty industry, preferably with a global beauty brand or leading beauty company, and a proven track record of managing major national retail accounts.

This is a full-time, on-site position based in Irvine, California.

Key Responsibilities

Lead the overall B2B Sales organization, strategy, and execution

Manage and develop relationships with major US national retail and wholesale accounts

Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities

Lead retailer meetings, line reviews, business reviews, and seasonal planning

Identify opportunities for door expansion, new retail partnerships, and promotional programs

Negotiate pricing, promotional programs, and trade terms where applicable

Lead and develop the B2B Sales team to achieve company sales objectives

Develop annual sales strategies and plans by account, brand, and channel

Establish revenue targets and account-level growth plans

Manage promotional calendars, launch schedules, and demand forecasts

Monitor inventory health and replenishment trends

Align with Supply Chain and Operations to support successful execution

3. Performance & Analytics

Track sell-in, sell-through, POS, and gross margin performance

Analyze sales and retailer data to identify growth opportunities and optimize account strategies

Monitor trade spend ROI and promotional effectiveness

Evaluate account and brand profitability

Prepare business performance reports and strategic recommendations for leadership

4. Cross-Functional Coordination

Partner with Marketing on retail activation, campaigns, and new product launches

Collaborate with Finance on AR, deductions, trade spend, and account profitability

Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support

Work closely with Supply Chain and Operations to ensure inventory availability and successful order fulfillment

Ensure retailer compliance and operational excellence

Qualifications

Bachelor’s degree in Business, Marketing, or related field

8–10+ years of B2B sales, wholesale, or national account experience

Strong B2B Sales experience with a global beauty brand, leading beauty company, or major beauty distributor preferred

Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens, etc.) strongly preferred

Strong understanding of the US beauty retail landscape and national retail account dynamics

Proven track record of developing new retail accounts and growing existing businesses

Strong negotiation and relationship management skills

Strong analytical and commercial capabilities

Experience leading and developing a sales team

Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred

Ability to manage multiple brands and retail accounts

Ability to work full-time on-site at our Irvine, California office

Annual Salary Range: $160,000 – $180,000

This position may also be eligible for:

Performance-based bonus

Commission structure (if applicable)

Actual compensation will be determined based on experience and qualifications.

Benefits may include:

Health, dental, and vision coverage

Paid vacation

401(k) contribution matching (if applicable)

Performance bonus opportunity

Growth opportunity in a high-growth international beauty distribution company

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Worksite address

irvine, CA, 92713, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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