About this opportunity
Zohorecruit lists this Brand and Product Strategist opportunity in vienna, West Virginia. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Serve as a marketing executional product owner, supporting lead product ownerswith directing the delivery of holistic marketing campaigns from marketstrategy development to implementation to engage the member/prospect, achievebusiness goals, and increase share among members. Translate the business and productstrategy into actionable and effective features/campaigns and userstories/campaign briefs to leverage member insights, cross-channel strategy,and intelligent targeting. Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Assist portfoliosubject matter expert (Chief Product Owner) and other marketing product ownerswithin various value streams to anticipate, prioritize and plan campaignstrategy across paid, owned, and earned channels. Apply internal and externalmarketing insights, data-driven strategy, and enterprise goals to guide andevolve both campaigns and initiatives to drive results. Works on assignmentsrequiring considerable judgment and initiative.
Responsibilities
Serve as marketing campaign executional product owner within scrumteams, supporting lead product owner in translating vision and directingexecution of holistic marketing strategy to ensure engaging messaging andcreative assets for integrated campaigns, prospecting campaigns,engagement campaigns, and product launches
Support the business, Chief Product Owner, lead Product Owner, andmarketing leaders to identify opportunities to drive product adoption,engagement, retention, and cross-sell/up-sell/referral behavior in allpaid, owned, and earned channels based on performance; continuallyprioritize initiatives
Support cross-functional leads in strategizing on the implementationof a wide range of data-driven marketing initiatives including memberinsights, audience selection, trigger qualification, suppressions, andsegmentation
Assist lead Product Owners with the ownership and development ofcampaign briefs/user stories and contribute to data requirement briefs toexecute a range of marketing campaigns through owned channels (such asemail, push, and in-app messaging) and paid media (such as national andlocal broadcast, radio, display ads, online video, and search);collaborate with other marketing channel partners to drive desiredbusiness outcomes
Contribute to the planning of the product marketing roadmap(s) bysupporting the strategy around campaign execution and testing
May act as product owner within marketing scrum teams; assist scrummasters and lead product owners with identifying and prioritizing thebacklogs, refinement, and sprint planning to ensure alignment with productroadmaps and business unit stakeholder goals
Shape acceptance criteria and marketing output standards with fullscrum team to determine when marketing product or service meets thedefinition of done/ready with appropriate stakeholders within organization
Support business-critical processes such as compliance review,marketing metrics, project management systems, agile processes, andstakeholder approvals
Basic knowledge of Navy Federal's brand, products and services,research and competitive trends, in addition to member insights, tosupport marketing forecasting, third party vendors and opportunities thatdrive business goals
Assist the lead product owners with evaluating and reporting oncampaign performance, test results/learnings, and data insights to theproduct marketing group, business units, cross-functional partners, andall levels of leadership
Assist in delivering compelling and effectivecommunications/presentations to departmental and executive management, aswell as socialization into all marketing activities
Support the collaboration with the Chief Product Owner and leadProduct Owner to manage advertising agency relationship, briefings anddevelopment and evaluation of media plans and paid media creative toensure integrated strategies and campaigns are executed, optimized anddelivering against business goals
Collaborate and communicate with key corporate stakeholders,including Business Units as appropriate, with education on marketingconcepts, process and tools, media constraints, and opportunities
Contribute as needed to ad hoc initiatives which require expertiseon campaigns and lifecycle management
Requirements
Experience in supporting large brand, product, and/or marketingcampaigns with business risk and impact; to include strategy, execution,innovation, problem solving and decision-making
Experience in client relationship building, project leadership, andcampaign execution; including initiatives with marketing, advertising,product strategy, cross-functional teams and external partner team members
Experience in supporting and developing go-to-market plans thatdrive results toward business priorities and goals
Ability to multi-task and prioritize with minimal direction;possesses appropriate tactfulness and assertiveness to problem-solve andpropose changes in team processes
Basic understanding of how to synthesize results of analyses, anddevelop and make recommendations using quantity and quality data in orderto solve unique and complex problems
Working knowledge of financial and marketing industry trends,products, and services
Experience with PCs and related software packages as well aslearning different collaboration and product management tools
Desired - Product Owner Certification or equivalenttraining/experience
Desired - Working knowledge of Navy Federal products, services,programs, policies, procedures and systems to launch and drive campaigns
Desired - Working knowledge of Navy Federal's functions, philosophy,operations and organizational objectives
Effective verbal, written, and interpersonal communication skills
Effective organizational, planning, and time management skills
Bachelor's Degree in a related field such as Marketing, Strategy,Business, Finance, or the equivalent combination of education, training, and/or experience
* Local candidates able to work Hybrid only. * No 3rd Party Recruiters please. * Our client will only accept the following: US Citizens, Green Card Holders, TN Visa, Green Card EAD's. Candidates cannot be on a sponsored work Visa.
Fulltime Hourly Employees are eligible for:
Free Health Insurance
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.