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Job description
Company Overview
Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. With over 1,000,000 active customers, we continue to push the boundaries of technology, design, and functionality. Our team is passionate about developing cutting‑edge products, and we offer exciting opportunities for career growth in a dynamic, fast‑paced environment.
Job Overview
Great brand marketing doesn’t just build awareness—it creates competitive advantage. Defend by Tactacam exists to protect what matters in places Wi‑Fi can’t reach—job sites, ranches, farms, marinas, and remote properties. We bring cellular security to people who actually need it, wrapped in a brand that’s bold, human, and unmistakable.
We’re looking for a Brand Director for Defend—a strategic brand owner who can make Defend impossible to ignore. This role is about building brand preference, not just awareness. You will own Defend’s positioning, narrative, and go‑to‑market clarity, ensuring everything we put into the world—from campaigns and product launches to retail storytelling and partnerships—feels unmistakably Defend.
You’ll partner deeply with our Creative Director to translate strategy into storytelling, with Product and CX to ensure the brand promise is real, and with Performance, Retail, and B2B teams to ensure the brand drives growth.
This is not a passive stewardship role. It’s for someone who wants to shape perception, challenge assumptions, and build a brand that delivers real business impact.
Responsibilities
Brand Strategy & Positioning Own Defend’s brand strategy, positioning, and long‑term narrative
Clearly articulate who Defend is for, what problem we solve, and why we win
Define Defend’s role in the cellular security category—and push the market to see it differently
Establish and evolve Defend’s messaging hierarchy and tone of voice
Campaign & Go‑To‑Market Leadership Lead Defend’s annual and quarterly brand planning
Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships
Own GTM strategy for new product and feature launches
Partner with Performance Marketing to ensure brand and demand work together as one growth engine
Creative Partnership Partner closely with the Creative Director to shape creative direction and storytelling
Provide clear, inspiring briefs that translate strategy into world‑class creative
Help evolve Jack the Donkey’s role in the brand—when he shows up, what he represents, and why he builds trust
Ensure creative work ladders back to brand strategy and customer truth
Cross‑Functional Leadership Act as the internal voice of the customer across Product, CX, Sales, and Leadership
Ensure brand promises align with real customer experiences
Support retail, B2B, and partnership storytelling with clear positioning and messaging
Partner with leadership to align the organization around a bold, focused brand vision
Measurement & Scale Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
Use customer insight, market research, and competitive analysis to evolve strategy
Help mentor and develop future brand team members as the organization grows
Requirements
7+ years of experience in brand management, marketing strategy, or product marketing
Proven track record owning and growing a brand—not just supporting one
Deep understanding of brand positioning, customer insight, and messaging frameworks
Experience partnering with creative teams to bring strategy to life
Strong cross‑functional leadership skills, with the ability to influence without direct authority
Comfort presenting to executive leadership and defending strategic decisions
Experience working in fast‑paced, entrepreneurial, or challenger brand environments
Experience in security, construction, ag, outdoor, or B2B‑adjacent categories
Background in DTC + retail brands
Experience with subscription or hardware‑enabled products
Experience launching new products or defining new categories
What sets you apart: You believe brand is a growth lever, not a “nice to have”
You obsess over clarity—who this is for, why it matters, and why it wins
You balance long‑term brand building with short‑term business impact
You think in narratives, not just taglines
Comprehensive Benefits Package
Our benefits include Medical, Dental, and Vision coverage to ensure your well‑being. Plan for the future with our 401k plan, and take time off to recharge with PTO. We’ve got you covered with Disability Insurance and Life Insurance too!
Location Limitations
Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD).
Equal Opportunity Employer
Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.
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Worksite address
billings, MT, 59107, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.