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Job description
We are looking for aBrand Director to lead Free Fly’s integrated brand marketing strategy, with direct ownership of the men’s category, PR strategy and agency, and brand media strategy and agency. This role connects consumer insights and business priorities to brand positioning, storytelling, and campaigns that build awareness, strengthen customer loyalty, and drive growth. The Brand Director works closely with leaders across Creative, Content, and Community to align priorities and bring the brand strategy to life across channels. This includes developing clear briefs, providing strategic direction and feedback, and ensuring teams are working toward a cohesive brand vision. The role also directly manages the Integrated Marketing Manager and partners closely with the Head of Marketing to shape overall brand direction and investment priorities.
Job Tasks and Responsibilities
People Leadership and Integrated Planning
Manage, coach, and develop team through clear goals, regular feedback, performance reviews, and career development
Provide guidance on Women’s and Kids marketing plans while maintaining the team’s ownership of category strategy and results
Oversee the company’s go-to-market process through the team, providing men’s priorities, removing roadblocks, and resolving cross-functional issues
Partner with the Head of Marketing on goals, performance, and resources while holding the team and agency partners accountable for results
Brand Strategy and Men’s Category Growth
Translate Free Fly’s overall brand direction into seasonal marketing priorities across category, creative, content, community, and marketing
Own the men’s category marketing strategy and growth plan, including target customers, positioning, product stories, seasonal priorities, and budget recommendations
Partner with Product to understand the men’s assortment, new products, and customer needs, using research, competitive insights, and performance data to inform marketing strategy
Identify opportunities to strengthen the men’s category based on customer insights, market trends, product innovation, and business performance
Strategic Influence Across Creative, Content, and Community
Partner with Creative, Content, and Community leaders to develop plans that reflect customer insights, brand positioning, category opportunities, and business goals
Lead the development of men’s seasonal and campaign briefs, including the target audience, objectives, key message, product priorities, and storytelling opportunities
Review Women’s and Kids briefs with the team to ensure they support the broader brand direction
Provide feedback on campaign concepts, content themes, and community initiatives to keep the work focused, relevant, and connected to business goals
Lead regular reviews across Creative, Content, Community, and Marketing to keep plans connected and resolve competing priorities
Partner with functional leaders and the Integrated Marketing Manager to keep key briefs and decisions on track for product naming, photography, content production, product detail pages, wholesale pre-selling, and launches
PR and Brand Media Strategy and Agency Management
Own Free Fly’s PR strategy and manage the PR agency, including communications priorities, seasonal storytelling, earned media opportunities, and agency performance
Lead PR agency planning, briefs, deliverables, budgets, and performance reviews in partnership with Creative, Content, Community, and Marketing
Own Free Fly’s brand media advertising strategy and manage the brand media agency, including audience priorities, channel strategy, investment plans, campaign objectives, and measurement
Review and approve media plans within delegated authority and coordinate placements with creative, content, community, and product launches
Partner with E-commerce and DTC teams to connect brand media with customer acquisition efforts
Set PR and brand media KPIs and evaluate agency performance, coverage, reach, awareness, consideration, and campaign results
Minimum Qualifications
8-10 years of brand or integrated marketing experience, including people management and budget ownership
Experience leading campaigns across direct-to-consumer and wholesale channels
Proven ability to shape Creative, Content, and Community strategy, influence leaders without direct authority, and develop effective briefs and campaigns
Experience leading PR and brand media strategies, managing agencies, and measuring effectiveness
Experience coaching strategic marketers, overseeing marketing operations, and aligning teams around competing priorities
Required Competencies
Strong strategic and commercial judgment, with the ability to connect brand marketing decisions to business goals
Ability to turn consumer insights into compelling brand stories and marketing opportunities
Strong creative judgment and the ability to provide clear, constructive feedback on creative work
Excellent communication and presentation skills, with the ability to influence and gain alignment across teams
Strong collaboration and relationship-building skills, particularly in a cross-functional environment
Ability to coach, delegate, and develop others while giving team members appropriate ownership
A results-oriented approach with the ability to set clear expectations, track progress, and hold teams and partners accountable
Free Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees.
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Worksite address
charleston, SC, 29408, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.