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Job description
Summary
The Brand Director is the U.S. marketing and commercial leader responsible for driving long-term brand equity, consumer desirability, and profitable business growth across all channels. This role owns the U.S. strategic vision, brand P&L, and integrated marketing programs, leads one direct report, and partners closely with commercial teams and distributors. The position is based in New York with a hybrid office schedule and requires approximately 30% travel.
Responsibilities
Define the U.S. strategic vision, growth roadmap, and annual business objectives for the brand.
Own brand P&L, A&P investment strategy, budgeting, forecasting, and business performance reviews.
Lead integrated marketing programs including PR, experiential, social, influencer, partnerships, content, and paid/owned/earned media.
Partner with commercial leadership, regional teams, and distributors to drive volume, depletions, profitability, and share growth.
Maintain a strong market presence with sales teams and customers and lead business reviews and market assessments.
Lead, coach, and develop the Brand Manager and collaborate with Operations, Supply Chain, and Finance to ensure execution excellence.
Requirements
Bachelor’s degree required; MBA preferred or equivalent experience.
Minimum 10 years of progressive experience in brand marketing, commercial leadership, or general management (10-15+ preferred).
Proven success across PR, experiential, social, influencer, partnerships, and integrated media.
Strong commercial and financial acumen with demonstrated P&L management experience and knowledge of the U.S. three-tier system.
Exceptional communication, presentation, and leadership skills and ability to travel approximately 30%.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.