Brand Educator DallasFort Worth TX

Job description

POSITION OVERVIEW

nMKTG Brand Educators (BE) are brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

nBEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three minute presentation, in order to represent Diageo brands at events.

nThis position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

nPRIMARY RESPONSIBILITIES:

nActively engage and educate consumers at the point of experience, purchase and consumption

nHumanize the brands and build trust of consumers through education

nLead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)

nRegularly complete digital training for market brand and programs as directed

nAdapt to tech platforms to receive and input information necessary to represent the Diageo brands

nArrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards

nDistribute Diageo premiums to consumers

nFollow Responsible Server Guidelines and report Guideline violations

nPre-merchandise accounts with Diageo point-of-sale (POS)

nPay for bar spend or product via company issued debit card

nPick up or accept delivery of promotional materials from Event Team

nEnsure proper care and return of company property (i.e. – uniforms, event materials)

nComplete post-event recap (ERF) in MKTG reporting website

nTake digital event photos and contribute to markets social media account

nUnderstand how Diageo brand differs from competitors and report on competitive activity in market

nMaintain appropriate appearance for consumer engagement

nFollow company policy and procedures

nREQUIRED SKILLS & EXPERIENCE:

nOutgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.

nEngaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.

nReliable – BE must always arrive to events ready to start on time, and must work until event end

nPhysical and Other Requirements

nAble to stand/walk for extended periods of time

nAble to carry heavy trays, boxes, objects

nAble to maintain a pleasant disposition under stress

nSatisfy consumer appeal and client marketing requirements

nApproachable and able to engage consumers

Worksite address

dallas, TX, 75215, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.