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Job description
Come work with us! We are specifically looking for candidates that live in the Colorado Springs & Fort Collins areas. Candidates should have flexible schedules. However, most activations do occur Thursdays - Sundays between 4pm-12am. Activations are typically 2-4 hours in length. Candidates must be 21yrs. and older.
nPOSITION OVERVIEW:
nMKTG Brand Influencers are brand enthusiasts that educate consumers on high profile brands at on and off premise locations as well as special events. They must be able to deliver safe and unique experiences, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The Brand Staff embodies the brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.
nBrand Influencers have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Influencers. In addition to participating in promotional events when selected, Brand Staff are expected to complete regular online trainings regarding our client brands. Brand Staff must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge.
nThis position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee the employee will be assigned to any particular quantity of assignments. Individuals must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the North America Diageo Marketing Code.
nPRIMARY RESPONSIBILITIES:
nnFollow All Covid-19 related Safety Standards
nActively engage and educate consumers at the point of experience, purchase and consumption
nHumanize the brands and build trust of consumers through education
nLead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
nRegularly complete digital training for market brand and programs as directed
nAdapt to tech platforms to receive and input information necessary to represent the Diageo brands
nArrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
nDistribute premiums to consumers
nFollow Responsible Server Guidelines and report Guideline violations
nPre-merchandise accounts with Diageo point-of-sale (POS)
nPay for bar spend or product via company issued debit card
nPick up activation materials to execute assigned activations or events
nEnsure proper care and return of company property (i.e. – uniforms, event materials)
nComplete post-event recap (ERF) in MKTG reporting website
nTake digital event photos and contribute to markets social media account
nUnderstand how Diageo brand differs from competitors and report on competitive activity in market
nMaintain appropriate appearance for consumer engagement
nFollow company policy and procedures
n nREQUIRED SKILLS & EXPERIENCE:
nnOutgoing Brand Knowledge and Personification of the Brand – Individual must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. Individual must be able to translate brand information to consumers in a relatable manner.
nEngaging - Individual must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
nReliable – Individual must always arrive to events ready to start on time, and must work until event end
n nPHYSICAL AND OTHER REQUIREMENTS
nnAble to stand/walk for extended periods of time
nAble to carry heavy trays, boxes, objects up to 50lbs.
nMust have reliable mode of transportation to be able to transport yourself as well as activation materials
nAble to maintain a pleasant disposition under stress
nSatisfy consumer appeal and client marketing requirements
nApproachable and able to engage consumers
n
Worksite address
denver, CO, 80285, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.