About this opportunity

Central Garden & Pet lists this Brand Manager opportunity in bingham farms, Michigan. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Position: Brand Manager

Department: Sales

Location: Bingham Farms, MI or Phoenix, AZ

Reports To: Sr. Director, Accounts

About the Role

The Brand Manager is a key contributor to the overall marketing team, responsible for defining and building the sales strategy for the assigned brand portfolio. They will have P&L responsibility and be tasked to develop annual brand plans and assure successful implementation of strategies and tactics to achieve divisional business results.

The position will report to the Sr. Director of Accounts.

MEASURES OF SUCCESS

Developing business objectives and marketing plans for the assigned brand portfolio, reflecting the overall corporate goals; seamlessly executing the marketing plans to deliver against the brand, financial and share objectives

Providing P&L management for the business, including weekly sales forecasts, pricing strategies, identifying margin improvements, and monitoring marketing expenditures, as well as providing reports to the Leadership Team to assure appropriate and timely decision-making

Furnishing business analysis for the markets including sales program evaluations, market research, post-event reports (trip reports), and relevant and timely competitive intelligence; with regular status reports to their manager and/or the Leadership Team

Directing the advertising and marketing agency partner(s) to successfully implement the brand strategies and tactics of the annual marketing plan

Providing the field sales force with marketing and programing tools to assists with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and annual customer programs

Working as a multi-functional team leader to manage internal resources, assuring efficient execution of projects, including championing and managing new product launches for assigned brands

Working closely with production schedulers, the plants, the warehouse, and quality control to ensure the best possible quality and the least possible back orders

Working closely with customer service team to ensure accurate implementation of sales programs

Representing the assigned portfolio as “Brand Champion” within company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forums

Working with Public Relations department to maximize positive publicity and minimize negative publicity

IDEAL CANDIDATE ATTRIBUTES

Bachelor’s degree (B. A.) from four-year college or university, preferably in marketing

Must have at least 5 years of Marketing or brand management experience

Experience managing a P&L and understanding ways to improve the business profitability

Proficient in MS Office Suite (Outlook, Word, Excel, and PowerPoint)

Exceptional project management skills and experience leading cross-functional teams

Must be creative and possess excellent communication, interpersonal and analytical skills

Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings

Experience presenting to management and sales organizations

Self-motivator able to deliver satisfactory work under limited supervision

Ability to work in a constant state of alertness and safemanner

Periodic travel will be required (approximately 30%)

Description

Job Description: Brand Manager