About this opportunity
Carhartt, Inc. lists this Brand Manager, D2B opportunity in dearborn, Michigan. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Position Details
Title: Brand Manager, CCG D2B
Department: Marketing
Reports to: Sr. Manager, B2B Digital Experience
Location: Dearborn, MI
Job Classification: Hybrid
Job Summary
The Brand Manager for Carhartt Company Gear™ (CCG) Direct to Business (D2B) is responsible for developing and executing the marketing direction for companygear.carhartt.com site by balancing brand objectives with sales goals. This position plays a key role in bringing the Carhartt Company Gear™ digital experience to life by partnering with internal partners across D2B, merchandising and brand to execute marketing campaigns and B2B programs that make it easier for hardworking decision makers to choose Carhartt.
Associate Responsibilities
Champion all CCG D2B digital marketing needs and calendar to achieve strategic objectives
Collaborate with key stakeholders across the CCG BU and brand marketing team to effectively implement marketing and brand strategies that drive the CCG D2B business objectives
Support, activate and optimize B2B Digital website support within D2B website environment (i.e. Brand Skilled Trades, Industry Focus, Global Promotions, Trade Shows, Partnerships, Media, Thought Leadership, etc.)
Lead effective business relationships with cross-functional partners and vendors to support D2B marketing initiatives
Oversee and effectively communicate the marketing plan for the D2B site in conjunction with Brand team, marketing (email, direct response, social), D2B planning & analytics, operations, UX and merchandising teams.
Develop and effectively manage D2B site content strategy and needs with key internal and external stakeholders to ensure coordination, budget and planning for support rollout
Strong collaboration with D2C team to manage critical cross shopping support to drive awareness and seamless consumer journey
Analyze, summarize and leverage key learnings to develop best practices that can be applied to future site support
Manage all daily operations and organize future needs for CCG D2B site to ensure optimal shopping experience which includes but is not limited to; photoshoot needs, resource center content and small business insights
Lead the development of specific D2B marketing programs such as Employee Referral Program for both current and future state needs
Manage assigned marketing budgets, analyze and provide reporting to maximize effectiveness of marketing spend to achieve business objectives
Partner with the media, agency & creative teams to ensure that job brief objectives are aligned with marketing campaigns across the entire decision maker journey
Manage and lead strategic partnerships with key vendors that supports the D2B site including but not limited to; Affinity Programs and Targeted Associations
Act as lead project manager and D2B subject matter expert on critical assignments that impact the site needs
Keep abreast and educate the team on D2B best practices and tactics
Oversee special site projects by defining timelines, outlining budget/resource requirements and creating procedures which include, but are not limited to; CRM and Managed Uniform Programs
Required Education
Bachelor’s degree (BS or BA) in related field or equivalent years of experience
Required Skills & Experience
6 or more years of digital marketing experience; B2B experience required
Strong project management, analytical, verbal and written communication skills
Experience managing multiple projects to deadline
Demonstrated ability to collaborate with others and problem-solve in order to meet objectives
Proficient in Adobe Analytics, Microsoft Word, Excel, PowerPoint
Self-starter, attention to detail, team player, problem-solver
Demonstrates an ability to collaborate with internal & external partners as necessary in order to accomplish objectives
Demonstrates ability to manage relationships with internal and external partners
Strong organizational skills with demonstrated ability to prioritize workload and attention to detail
Physical Requirements and Working Conditions
Travel up to 20% within U.S. may be required
This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
Carhartt is a tobacco free workplace.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.