Brand Marketing Director

Job description

Elm is seeking a strategic, highly creative and execution-oriented Brand Marketing Director to lead the development and activation of our brand marketing strategy. This person will translate Elm’s vision, science and product innovation into compelling consumer narratives and integrated campaigns that build brand equity, drive cultural relevance and deliver measurable growth.

The ideal candidate is a sophisticated brand builder who understands culture, moves seamlessly between strategy and execution, and thrives in a fast-paced, entrepreneurial environment. This role requires exceptional taste, commercial judgment and the ability to bring clarity and momentum across multiple teams and partners.

Key Responsibilities

Brand Strategy

Develop and steward Elm’s brand strategy, positioning, messaging and visual expression across every consumer touchpoint

Ensure all marketing reinforces a consistent, differentiated and elevated brand identity

Translate complex scientific and clinical concepts into clear, compelling consumer stories

Maintain a deep understanding of the consumer, category, culture and competitive landscape

Identify opportunities to strengthen Elm’s authority in healthy aging, skincare longevity and beauty innovation

Integrated Marketing

Lead the annual and seasonal brand marketing calendar across product launches, campaigns, partnerships, events and brand moments

Develop comprehensive 360-degree marketing plans with clear objectives, audiences, channel strategies, deliverables, budgets and KPIs

Partner with growth, creative, social, influencer, PR, email, e-commerce and wholesale teams to ensure cohesive execution

Create campaign briefs and lead projects from strategic development through launch and performance review

Balance long-term brand building with near-term revenue and customer acquisition goals

Product Launches

Own the go-to-market strategy for new products, from positioning and naming through campaign development and launch execution

Develop product narratives, claims hierarchies, consumer messaging and channel toolkits

Partner closely with product development, education, clinical and regulatory teams to ensure accuracy and differentiation

Build launch plans designed to generate awareness, demand, conversion and sustained momentum beyond the initial release

Creative and Content Leadership

Develop clear, inspiring creative briefs grounded in consumer insight and business objectives

Partner with internal and external creative teams to produce campaigns, content and brand assets

Oversee campaign development, production timelines and asset delivery across paid, owned, earned and retail channels

Maintain a high creative bar while ensuring work is commercially effective and delivered on time and within budget

Partnerships and Experiences

Identify and develop brand partnerships, collaborations and experiential opportunities that expand reach and strengthen cultural relevance

Lead the marketing strategy for events, activations and high-impact brand moments

Work with PR, influencer and social teams to amplify partnerships and maximize their value across channels

Insights and Performance

Use consumer research, competitive intelligence and performance data to inform strategy and optimize execution

Establish clear success metrics for brand initiatives and report on results, learnings and next steps

Monitor brand health, awareness, consideration, sentiment and engagement alongside commercial performance

Translate insights into actionable recommendations for future campaigns, launches and investments

Leadership and Collaboration

Serve as a central connector across marketing, creative, product, growth, e-commerce, operations and leadership

Manage agency and freelance partners, ensuring strong briefs, accountability and quality of output

Build scalable processes that improve planning, communication and execution

Contribute as a hands-on leader who is comfortable both setting the strategy and driving the details

Qualifications

8+ years of brand marketing experience, preferably within prestige beauty, fashion wellness or a highly considered consumer brand

Demonstrated experience building integrated campaigns and leading successful product launches

Strong understanding of brand strategy, consumer positioning, creative development and go-to-market planning

Experience managing multiple agencies, partners, budgets and workstreams simultaneously

Excellent written, verbal and presentation skills

Strong commercial instincts and fluency in marketing performance metrics

Exceptional taste, attention to detail and commitment to brand excellence

Highly organized, decisive and solutions-oriented

Comfortable operating in a fast-growing, entrepreneurial environment with evolving priorities

Collaborative and low-ego, with the confidence to lead cross-functional teams and senior stakeholders

What Success Looks Like

Elm has a clear, distinctive and consistently expressed brand across every channel

Product launches are strategically sound, operationally seamless and commercially successful

Campaigns strengthen brand equity while contributing meaningfully to acquisition, engagement and revenue

Cross-functional teams are aligned around a disciplined marketing calendar and shared priorities

Elm continues to establish itself as a defining authority in clinically advanced beauty for living well and aging well

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.