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Job description
Direct message the job poster from Threes Brewing
Leading with Strategy, Executing for Impact | D2C Growth, Brand & GTM Marketing Leader
The Brand Marketing Manager will drive the strategy and own the execution of Threes Brewing marketing engine - strengthening brand affinity and driving sales across our retail locations and partnership channels. This role is highly cross-functional, working closely with Hospitality, Sales, and external teams to ensure our marketing efforts are aligned, intentional, and delivering measurable impact.
This is a great opportunity for someone who’s excited to take real ownership and is motivated by the impact they can make - someone organized, proactive, and highly collaborative, with the ability to deliver impactful work while keeping teams and projects moving.
Responsibilities
Brand Management & Go-to-Market
Own the marketing calendar to directly support key business goals - driving retail foot traffic and amplifying core retail initiatives and major partnerships.
Lead go-to-market planning and execution for partnerships, events, products, and cultural moments.
Collaborate with the Hospitality team to promote events that fuel foot traffic and sales.
Partner with the Sales team to develop activations that strengthen our presence in key retailers and drive sell-through.
Lead the content strategy - translate brand priorities into cohesive planning, and storytelling, across social, email, and digital channels to strengthen brand affinity and deepen community engagement.
Support on channel performance and optimization - partner on the social content roadmap, and use insights and trends to improve reach, consistency, and measurable impact across platforms.
Expand our channel ecosystem - identify and evaluate emerging platforms and communities, define their strategic role within our mix, and test pathways to unlock new audiences and incremental growth.
Lead our email program strategy; including segmentation, personalization, automation, and campaign planning.
Drive online sales, deepen brand loyalty, and increase visits to our retail footprint through thoughtful, high-performing email programs.
Reporting & Analysis
Support on reporting and performance analysis across all channels, including; social, email, events, and partnerships.
Translate insights into actionable recommendations that improve channel performance and inform future planning.
What we’re looking for:
6+ years of experience in brand or marketing roles, ideally within CPG, beverage/alcohol, hospitality, or consumer lifestyle brands.
Proven ownership of go-to-market strategy and execution across integrated campaigns, partnerships, events, and product launches.
Advanced capability in content strategy & development - defining brand narratives and leading the creation of high-impact content across social, email, and digital channels to build equity and engagement.
Depth in lifecycle & channel marketing - including email strategy, segmentation, automation, experimentation, and performance analytics to drive growth and retention.
Proven ability to manage a marketing calendar and coordinate cross-functional teams across Sales, Hospitality, and Operations.
Highly analytical and insights-driven , with a track record of translating channel and activation performance into strategic recommendations and optimization roadmaps.
Experience partnering on retail activations, POS, and in-store programming is advantageous.
Proficiency with tools such as Canva and Klaviyo (or comparable platforms); prior beverage/alcohol experience is strongly preferred , though not required.
The salary range for this role is $80,000–$100,000 per year. Final compensation will depend on several factors, including your experience, qualifications, and overall skillset. Our benefits include health insurance, pre‑tax commuter benefits, paid time off, and a generous beer allowance.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Food and Beverage Services
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.