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Job description
Why This Role Matters
Tools to search, discover, favorite, save, share, and buy house plans
An industry‑leading diverse portfolio including exclusive plans only on the AD platform
A builder rewards program with tiered discounts based on lifetime purchases
Integrated services including: Material lists paired with home plans
Discounts with showroom and visualization partner Walk Your Plans
Furnishing cost estimation
A proprietary Trends & Insights biannual subscription with first‑party homebuilding data, including six free cost‑to‑build reports per year
White‑glove customer service for support, quoting, and custom needs
And more
Who We’re Looking For
We are seeking a strategic, entrepreneurial GTM leader who has successfully sold software or technology solutions to small and mid‑sized residential builders. This role blends elements of sales, customer success, lifecycle marketing, partnerships, and light product strategy.
Responsibilities
Builder Acquisition & Revenue Growth Develop AD’s go‑to‑market strategy for professional builders, including segmentation, outreach, and engagement motions
Own the builder sales & activation funnel: outreach, qualification, needs discovery, demos, onboarding, and early usage
Create a repeatable sales playbook, builder narrative, and value messaging
Prospect, nurture, and convert builders across SMB, regional, and mid‑market segments
Identify high‑value builders and cultivate long‑term partnerships
Builder Engagement, Adoption & Retention Deeply understand builder workflows and help them adopt AD’s product suite (plans, cost tools, rewards, modifications, insights)
Build lifecycle engagement programs that grow plan purchases, repeat use of cost‑to‑build reports, and platform usage
Monitor builder health, usage signals, and churn risks; implement proactive retention plans
Develop personalized and programmatic ways to keep builders active, including quarterly business reviews, rewards education, webinars, and onboarding sessions
Product & Insights Become the internal advocate for builders: surface product gaps, feature requests, pricing needs, and workflow opportunities
Partner with Product & Engineering to shape roadmap investments that improve builder experience and revenue
Collaborate with Marketing to build content, case studies, newsletters, and data‑driven insights for builders
Contribute to the evolution of AD’s future builder platform
Cross‑Functional Leadership Collaborate with Customer Service to ensure smooth builder interactions, quoting workflows, and custom requests
Represent Architectural Designs at trade shows, builder association events, and regional conferences
Build early partnerships with industry orgs, homebuilder networks, and construction‑tech ecosystem players
Present trends and performance updates to leadership, influencing strategy with data
Operational Excellence Build and manage a pipeline using a CRM or other systems
Track KPIs—activation, plan purchases, repeat usage, rewards adoption, and subscription engagement
Create dashboards and reporting that make builder trends visible across the company
Help build scalable systems and eventually a team to serve thousands of builders
Who You Are & Requirements
You have 3+ years of experience in the residential construction industry and 15+ years of total relevant experience in homebuilding, design, or supply chain sectors
You are familiar with construction documents, working drawings, and modifications
You are familiar with pre‑drawn house plans
You are conversational in understanding key inputs that drive costs in residential construction
You thrive in foundational roles —comfortable with ambiguity, building processes, and moving fast
You are a strong communicator able to earn trust with builders, designers, and internal teams
You are both strategic and hands‑on: excited to define the playbook and run the early sales/CS motions yourself
You’re passionate about homebuilding and improving the building process for professionals
You are analytical, organized, and motivated by clear goals
You are entrepreneurial and excited about shaping a new business line at a growing company, and embrace ambiguity
Bonus
Experience with construction estimating tools, visualization platforms, or plan libraries
Experience selling subscription or membership products
Familiarity with builder associations, training programs, or construction trade shows (IBS, NAHB)
Prior roles in construction tech companies (e.g., project management, estimating, visualization, marketplace tools)
Contacts in the homebuilding space
#J-18808-Ljbffr
Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.