About this opportunity
Crawford Thomas Recruiting lists this Business Development- Lead Generation opportunity in sanger, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
DIGITAL MARKETING & LEAD GENERATION SPECIALIST Denton County, TX
Salary: $45,000 base salary + commission | OTE: $100,000–$120,000
Benefits: Health, Dental, Vision, Life Insurance, Short-Term Disability, Long-Term Disability, 401(k) with 6% match
Work Setup: Onsite | Employment Type: Full-Time, Direct Hire
Our housing community management company is seeking a Digital Marketing & Lead Generation Specialist to create buyer interest for available homes and turn that interest into scheduled appointments for the sales team.
This role focuses on the front end of the sales process creating attractive property listings, marketing available homes, generating inbound leads, and ensuring prospective buyers receive fast, consistent follow-up.
What You'll Do
Photograph available homes and create attractive online listings
Post and maintain listings across Facebook Marketplace and other digital platforms
Generate leads through social media, online marketing, referrals, and community outreach
Respond quickly to inbound calls, texts, messages, and online inquiries
Qualify prospective buyers and schedule property tours
Maintain knowledge of available inventory and match prospects with appropriate homes
Manage follow-up and keep the lead pipeline organized in the CRM
Coordinate qualified leads with the sales team for a smooth handoff
Track which listings and marketing efforts are generating the most interest
Ensure marketing and prospect communication follows Fair Housing requirements and company policies
What You Bring
Experience with digital marketing, social media, online listings, lead generation, or customer-facing sales
Strong written communication and ability to create appealing property listings
Strong phone, text, and follow-up skills
Ability to turn inbound interest into scheduled appointments
Strong organization and time-management skills
Comfortable using a CRM to manage leads and activity
Self-motivated, creative, and comfortable taking ownership of lead generation
Preferred
Leasing, property management, manufactured housing, residential sales, automotive BDC, or similar consumer-facing experience
Compensation And Benefits
$45,000 base salary plus commission
$100,000–$120,000 OTE
Health, dental, vision, and life insurance
Short-term and long-term disability
401(k) with company match
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Worksite address
sanger, TX, 76266, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.