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Job description
Overview
We’re looking for a highly driven Business Development Manager to lead the acquisition of new franchisor channels and expand our portfolio of franchise brands.
This role sits at the center of our growth strategy—identifying and closing franchisor relationships that unlock access to entire networks of franchisees. You’ll combine outbound sales, relationship building, and hands-on marketing execution to create and convert opportunities.
This is a “full-stack” business development role: part hunter, part relationship manager, and part growth operator.
Key Responsibilities
What You’ll Do
New Franchisor Acquisition
Identify, target, and engage franchise brands that align with our ideal channel profile
Execute outbound prospecting via email, LinkedIn, phone, and industry events
Own the full sales cycle—from initial outreach through brand close and onboarding
Build and maintain a strong pipeline of franchisor opportunities
CRM & Growth Execution
Own and manage CMR records and activities
Build and execute targeted email campaigns for franchisor outreach
Develop lead generation workflows, sequences, and automation
Track, analyze, and optimize campaign and pipeline performance
Maintain clean, accurate data and reporting within CRM
Referral & Channel Relationships
Develop and manage relationships with consultants, brokers, and industry channels
Create consistent inbound opportunities through referral channels
Nurture and expand brand relationships into long-term growth drivers
Events, Conferences & Travel
Represent the company at industry conferences and franchise events
Actively network, generate leads, and schedule meetings with franchisor prospects
Travel regularly to attend events, build relationships, and close deals in person
Own pre- and post-event outreach strategies to maximize ROI
Relationship Management
Build trust with franchisor executives and leadership teams
Clearly communicate our value and how we support franchisee success
Partner with internal teams to ensure smooth onboarding and long-term success
What We’re Looking For
4–7+ years in business development or B2B sales in the franchise industry
Experience in franchising, multi-location businesses, or SaaS
Strong experience using HubSpot (or similar CRM) for outreach, campaigns, and pipeline management
Proven ability to prospect, generate leads, and close deals independently
Experience running email campaigns and outbound sequences
Comfortable attending and working conferences/events as a core part of the role
Excellent communication skills, especially with senior stakeholders
Highly self-motivated, organized, and execution-focused
Bonus:
Existing network within the franchise ecosystem
Experience managing referral or channel relationships
What Success Looks Like
Consistent acquisition of new franchisor channels
A predictable, well-managed pipeline in CRM
High-performing outbound campaigns generating qualified opportunities
Strong ROI from conferences and industry events
A growing network of referral channels driving inbound leads
Why This Role Matters
Each franchisor brand unlocks access to an entire network of franchisees—making this one of the highest-leverage growth roles in the company. Your ability to build, manage, and convert this pipeline directly drives company expansion.
Work Environment
This is a fully-remote position that requires a professional work environment and consistent availability during standard business hours. The Business Development Manager must maintain a workspace conducive to managing teams, collaborating with leadership, and delivering high-quality service to clients.
Starting salary $80,000 plus commission
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.