About this opportunity
RK Management Consultants, Inc. lists this Campaign Specialist opportunity in chicago, Illinois. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Direct message the job poster from RK Management Consultants, Inc.
Empowering Your Career Journey | Expert in Holistic Hiring Solutions
Client is looking for an experienced campaign specialist responsible for developing and executing multi-channel marketing campaigns that drive engagement, generate leads, and achieve business objectives. This role involves strategic planning, creative development, and performance analysis to ensure the success of marketing initiatives in region.
Candidate must be willing to work in an office environment, as this is not a remote opportunity.
Key Responsibilities:
Campaign Planning and Strategy
Develop comprehensive campaign strategies aligned with business goals and target audience
Strategize and execute account-based marketing (ABM) campaigns targeting greenfield and white space accounts in alignment with sales targets
Identify opportunities for cross-selling and upselling to existing customers
Conduct market research to identify trends, customer needs, and competitive landscape
Define campaign objectives, key performance indicators (KPIs), and budgets
Creative Development
Write persuasive and compelling email/ad copy that captures the attention of recipients and prompts action
Collaborate with creative teams to develop compelling content, including advertisements, social media posts, email newsletters, and landing pages
Ensure all campaign materials adhere to brand guidelines and messaging consistency
Execution and Management
Oversee the day-to-day execution of campaigns across various channels (digital, print, social media, etc.)
Coordinate with internal teams and external vendors and agencies, to ensure timely and successful campaign launches
Monitor and optimize campaign performance in real-time to achieve desired outcomes
Analysis and Reporting
Track and analyze campaign metrics and performance data to assess effectiveness and ROI
Prepare regular reports and presentations for stakeholders, highlighting key insights and recommendations for improvement
Conduct post-campaign evaluations to identify successes and areas for optimization
Collaboration and Communication
Work closely with cross-functional teams, including marketing leadership, sales, product marketing, and segment marketing, to ensure alignment and integration of campaigns
Maintain effective communication with stakeholders, providing updates and addressing any concerns
Industry Trends
Stay updated on industry trends, emerging technologies, and best practices in marketing and campaign management
Implement innovative approaches and tools to enhance campaign effectiveness
Education and Experience
Bachelor’s degree in marketing or related field
3+ years of B2B marketing experience
3+ years of experience in campaign management or account-based marketing (ABM)
Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
Marketing Cloud Account Engagement (formerly Pardot) experience preferred
Proven copy writing skills
Ability to interpret data and make data-driven decisions
Creativity and attention to detail
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Writing/Editing
Industries
IT Services and IT Consulting, Computer and Network Security, and Telecommunications
#J-18808-Ljbffr
Worksite address
chicago, IL, 60290, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.