About this opportunity
Bayer lists this Cardiorenal Associate Director Regional Marketing - San Francisco, CA opportunity in modesto, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Cardiorenal Associate Director Regional Marketing - San Francisco, CA
PURPOSE
As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision‑making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The ultimate goal is to help enable near‑term Squad objectives to achieve long‑term brand results. The geography of coverage will be Northern California, mainly San Francisco. Travel up to 50% within the territory.
KEY TASKS AND RESPONSIBILITIES
Strategic Thought Leader (TL) Engagement
Congresses & Regional Convention Leadership
Speaker Bureau Engagement
Implement Regional Marketing Initiatives and Programs
Insight Generation and Field Partnership
Strategic Thought Leader (TL) Engagement:
Establish and maintain TL relationships in the field of cardiovascular‑renal‑metabolic health. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co‑creation, etc.) to create positive product perception and deep relationships. Develop a regional advocate TL base which aligns to CVR product communication strategy. Academic centers, key accounts, and TLs within the region are of particular importance, as well as supporting relationships across other regions;
Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision‑making, and/or scientific advances;
Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging;
In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions. Collaborate with TL Strategy/Peer‑to‑Peer (P2P) Content Lead to deliver strategies to develop TLs;
Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S.
Congresses & Regional Conventions:
Coordinate and execute plans for company presence at appropriate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and
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Worksite address
modesto, CA, 95351, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.