About this opportunity
Virgin Hotels Las Vegas lists this Casino Database Marketing Manager opportunity in las vegas, Nevada. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The Casino Marketing Database Manager is responsible for creating and executing an effective marketing strategy as well as managing the operations and Marketing Department team. The Casino Marketing Manager will develop, implement, and manage operational goals, work cross-functionally to understand marketing needs, drive revenue growth through successful marketing campaigns, and monitor achievements of performance and profit objectives to propel growth for the casino inside Virgin Hotels Las Vegas.
Requirements
THE NITTY-GRITTY (The Essential Job Duties)
Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics
Ensure a consistent reinvestment strategy across all components of marketing, including but not limited to internal and external advertising, social media, direct mail and online marketing
Campaign Management: Build, execute, and monitor marketing campaigns, including segmentation, creative development, proofing, and reporting
Data Integrity: Maintain and protect proprietary guest and gaming data; perform data cleansing, merging, archiving, and compliance checks (e.g., NCOA)
Program Administration: Oversee property database milestone programs
Analysis & Reporting: Analyze trends, KPIs, and campaign performance; provide ad hoc reports and recommendations
Compliance & Policy: Adhere to gaming compliance, internal control, and casino policies
Budget & Expenditure: Manage budgets for database and direct mail activities
Manage budgets and forecasting activity to support promotions, including evaluation and measurement
Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including but not limited to brand, signage, websites, digital & print advertising, and email & collateral
Establish internal controls for all promotions and events
Enforce all property, corporate and departmental policies and procedures
Establish quality standards for the department
Maintain and respect confidentiality of marketing programs, guest information and databases
Adhere to all rules and regulations set forth by Nevada Gaming Control Board
Assist with project tracking and monthly analysis. Knowledge of appropriate regulatory requirements for promotions and events
Work closely with internal departments and third-party vendors to create all promotion-related communications and collaterals
Negotiate event related contracts and work closely with the Legal Department to ensure timely and accurate contract execution
Perform other duties as assigned
WHAT IT TAKES (The Qualities We Look For)
G reat team player with the ability to create excellent working relationships across the group. Collaborative approach with all departments
Ability to break down barriers and resolve potential conflicts swiftly and effortlessly
Strong communication and presentation skills to all levels of management
Creativity and innovation are essential!
Ability to think outside the box and approach all issues with a completely fresh approach
Ability to anticipate needs and over-deliver wherever possible
Candidates must think on their feet and use their initiative to solve problems and deliver solutions
Excellent guest relations, communication, presentation, and organization skills of utmost importance
Able to change direction and work on multiple project aspects at once
Enthusiastic, passionate, able to inspire and motivate others
Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original, and personable, and striving to deliver high quality and brilliant guest service
MUST HAVE'S
Current, legal, and unrestricted ability to work in the United States
Minimum 21 years of age
Ability to obtain a gaming license and other required certifications
Three (3) years of supervisory experience in the day-to-day operations of a multi-facets event management firm or in the gaming/hospitality industry
In lieu of the above, a minimum three years' event planning and executions experience or five years of supervisory experience in a high volume, complex casino environment
Excellent written and verbal communication skills
Excellent organizational and time management skills
Intermediate knowledge of Word, Excel, PowerPoint and Outlook
Must be capable of interacting with the public in a highly professional manner, including public speaking
Ability to work a flexible schedule that includes weekdays, weekends, nights, and holidays
WOULD BE NICE TO HAVE'S
Basic understanding of the Casino Marketing budget process
Knowledge of planning and executing events and promotions
Ability to define business requirements for technical solutions
Knowledge of IGT player tracking, rewards program and special events
THE WORKING CONDITIONS
Lift and carry up to 50 pounds and push carts weighing over 100 pounds unassisted
Must be able to withstand prolonged sitting, standing, stretching, bending, and kneeling without restriction, work indoors and be exposed to various environmental factors such as, but not limited to, CRT fatigue, sound, dust, cigarette smoke, light (including flashing lights), and pet dander/hair
Must be able to work in a fast-paced, busy, and somewhat stressful environment, and maintain physical stamina and mental attitude while dealing effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines
VALUABLE TRAITS
50% logical / 50% creative / 100% AWESOME
Enjoy working with a team and alone as the situation dictates
Adaptive, Flexible!
Embody "great attitude"
Unwavering integrity and endless work ethic
Appreciate constructive feedback, as well as graciously providing the same
Tenacious and self-motivated
This is not an exhaustive list of duties, responsibilities, and conditions.
*Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.