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Horizontal Talent

Category Marketing Specialist

minneapolis, MN

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Job description

Bring your packaging and brand strategy expertise to a fast-paced marketing team supporting consumer-facing creative work. This onsite 6-month opportunity in Minneapolis offers the chance to help shape packaging briefs, coordinate cross-functional projects, and contribute to a polished brand experience across channels.

Responsibilities

Translate brand, business, and packaging strategies into clear creative briefs that support high-quality consumer experiences.

Partner with teams across brand management, creative, production design, merchandising, project management, strategy, operations, marketing, and insights to keep work aligned and moving forward.

Support the full lifecycle of packaging-related projects, from brief development through execution and delivery.

Use consumer insights, market trends, and competitive research to identify opportunities that strengthen brand communication.

Develop packaging strategies that reinforce broader brand themes and work well across channels and formats.

Help manage project priorities, budgets, timelines, and risks in collaboration with local and global partners.

Lead day-to-day project coordination by setting context, facilitating meetings, tracking progress, and supporting team execution.

Contribute to strong cross-functional communication and help drive alignment around goals and deliverables.

Skills

Bachelor’s degree or equivalent educational background.

3-5 years of relevant professional experience.

Strong written and verbal communication skills.

Ability to prioritize multiple requests and manage shifting deadlines effectively.

Comfort analyzing complex information and presenting it clearly for different audiences.

Proficiency with Microsoft Windows applications, including Word, Excel, and PowerPoint.

Strong organizational skills and attention to detail.

Preferred Skills

Experience working in packaging, brand marketing, or creative project coordination.

Familiarity with consumer insights and how they inform creative or packaging decisions.

Background supporting cross-functional teams in a collaborative environment.

Ability to work independently while staying aligned with team priorities.

Experience balancing budgets, schedules, and multiple workstreams at once.

Horizontal is committed to fostering a diverse, equitable, and inclusive workplace where all individuals are respected, valued, and encouraged to contribute their unique perspectives. We welcome candidates of all backgrounds and experiences who are excited to do meaningful work in a collaborative environment.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Please apply through this online posting or by visiting our Job Board at Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $64 per hour based on qualifications and experience.

Who can apply

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