About this opportunity
Citizens Bank lists this CDP & Marketing Data Lead, Audience Strategy opportunity in westwood, Massachusetts. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Citizens Bank is seeking a Marketing Data & Audiences Lead to define and execute an enterprise marketing data strategy, CDP selection, and audience activation across channels. You will lead a team delivering data products, governance, and scalable activation to improve customer acquisition, personalization, and measurable business outcomes.
The role partners across Marketing, Engineering, Analytics, and Risk to establish the vision, roadmap, and operating model required to transform how Citizens
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Worksite address
westwood, MA, 02090, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.