About this opportunity
University System of Maryland lists this Change Management Lead opportunity in adelphi, Maryland. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Best consideration date for applications: Friday, September 4, 2026
PURPOSE OF POSITION
Thr Change Management Lead is responsible for leading organizational change management activities for the University System of Maryland (USM) Advancement Consortium's Technology Modernization Program, including the implementation and adoption of a shared Salesforce CRM platform across eleven USM institutions. The position develops and executes strategies that promote stakeholder engagement, communication, training, user readiness, and technology adoption, ensuring successful transition from the legacy CRM environment to Salesforce. Working closely with campus stakeholders, project teams, and executive sponsors, the Change Management Lead helps drive sustainable adoption, address resistance to change, and support long-term success of the Consortium's advancement technology transformation.
Responsibilities
Change Management, Adoption, and Organizational Readiness
Leads the program's change management strategy within the Salesforce Center of Excellence, ensuring alignment with the CRM Project Director's implementation roadmap, program objectives, and governance framework
Drives adoption of the shared Salesforce CRM platform across all participating institutions by developing and executing stakeholder engagement, communication, and user readiness strategies that promote awareness, acceptance, and sustained utilization
Conducts organizational change impact and readiness assessments across member campuses, identifying affected stakeholder groups, adoption risks, potential resistance, and areas requiring targeted support; develops and implements mitigation strategies to address identified challenges
Partners with the CRM Project Director, campus stakeholders, and implementation teams to align change management activities with project milestones, releases, training initiatives, and go-live events; monitors adoption risks and escalates significant concerns to program leadership when appropriate
Change Communications and Engagement
Develops and executes communication strategies and rollout plans to support new features, system enhancements, releases, and major implementation milestones across the Consortium
Creates and delivers targeted communications for executive sponsors, campus advancement leaders, functional stakeholders, and end users, ensuring messaging is relevant, timely, and actionable for each audience
Manages the program's change communications calendar, coordinating messaging activities with project milestones, training initiatives, release schedules, and go-live events
Provides clear, consistent, and transparent communications that establish expectations, build stakeholder confidence, reinforce program objectives, and support successful adoption of new processes and technologies
Change Reinforcement and Sustainment
Partners with customer success, user support, and other stakeholder groups to ensure smooth transitions from implementation to ongoing operations and sustainment
Develops and maintains a network of campus-based change champions to promote local engagement, reinforce adoption, and foster institutional ownership of the Salesforce platform
Identifies, assesses, and helps address sources of resistance and adoption barriers, collaborating with campus leaders and executive sponsors to resolve challenges and strengthen organizational commitment to change
Serves as a primary point of contact for change-related questions, concerns, and feedback, providing guidance and support to stakeholders across the Consortium
Establishes and manages feedback mechanisms, including surveys, listening sessions, stakeholder consultations, and system usage analyses, to assess adoption and support ongoing organizational transformation
Defines, monitors, and reports on adoption, engagement, readiness, and satisfaction metrics, providing regular updates and recommendations to the CRM Project Director and governance stakeholders
Leverages stakeholder feedback, performance measures, and adoption data to reinforce change, refine engagement strategies, and inform future releases, enhancements, and Consortium-wide expansion efforts
Training and Organizational Readiness
Develops and implements scalable training strategies, curricula, and learning materials to support adoption of the Salesforce platform, including role-based training programs and train-the-trainer models across participating institutions
Coordinates the delivery of training and enablement activities in alignment with project milestones, release schedules, and go-live events, ensuring learning resources accurately reflect approved system configurations and business processes
Establishes and maintains ongoing user enablement resources, including job aids, knowledge base content, office hours, and other support tools that reinforce learning and promote sustained adoption beyond implementation
Evaluates training effectiveness and user readiness by partnering with functional subject matter experts, project teams, and the CRM Project Director to validate that training outcomes support business objectives and prepare users for successful adoption of the Salesforce platform
ANNUAL SALARY
$135,000-$145,000
Requirements
MINIMUM QUALIFICATIONS
Required Education Level/Certifications: Bachelor's degree from an accredited college or university. Additional qualifying experience may substitute for education on a year-for-year basis for up to four (4) years.
Required Experience
Five (5) years of progressively responsible experience in organizational change management, technology adoption, stakeholder engagement, training, communications, or a related field
Experience supporting at least one enterprise technology, CRM, ERP, or other large-scale system implementation
Demonstrated experience developing and executing communication, training, and user adoption strategies for organizational or technology-related change initiatives
Demonstrated experience engaging diverse stakeholder groups and addressing resistance across multiple departments, business units, or organizations
Required Knowledge/Skills/Abilities
Knowledge of organizational change management principles, methodologies, and best practices supporting successful technology adoption and business transformation
Knowledge of communication, stakeholder engagement, and user adoption strategies for large-scale organizational initiatives
Skill in developing and delivering audience-specific communications, presentations, and engagement activities for executive, functional, and end-user audiences
Skill in designing and implementing training programs, learning resources, and enablement strategies, including role-based and train-the-trainer approaches
Ability to build consensus, foster stakeholder engagement, and promote adoption across diverse groups with varying needs and priorities
Ability to identify, assess, and address organizational readiness challenges, adoption barriers, and resistance to change
Ability to establish and evaluate adoption, engagement, and satisfaction measures and use results to drive continuous improvement
Ability to manage multiple priorities and coordinate change activities within complex project, program, or governance environments
Excellent written, verbal, presentation, facilitation, and relationship-management skills
Ability to exercise sound judgment, diplomacy, and political awareness when working with executives, functional leaders, subject matter experts, and end users
Working familiarity with enterprise CRM platforms, such as Salesforce, and the impact of system configuration and release decisions on user experience and business processes
Preferred Qualifications
Preferred Education Level/Certifications
Bachelor's or Master's degree in Communications, Organizational Development, Business Administration, Education, Project Management, or a related discipline
Change management certification (e.g., Prosci) or comparable organizational change credential.
Training, instructional design, adult learning, or workforce development certification
Preferred Experience
Experience within higher education, philanthropy, fundraising, advancement services, or nonprofit organizations
Experience supporting the implementation, adoption, or optimization of Salesforce or another enterprise CRM platform
Experience leading change initiatives within a consortium, shared-services, multi-campus, or similarly decentralized environment
Experience working within a Salesforce Center of Excellence (CoE), Project Management Office (PMO), or comparable governance structure
Experience supporting large-scale technology implementations involving multiple stakeholder groups, vendors, and organizational units
Preferred Knowledge/Skills/Abilities
Knowledge of advancement, fundraising, alumni engagement, constituent relationship management, and related business processes
Knowledge of Salesforce Education Cloud, Nonprofit Cloud, or other Salesforce ecosystem products
Knowledge of organizational readiness assessment, change impact analysis, and adoption measurement methodologies
Skill in facilitating cross-functional and cross-institutional collaboration and decision-making in complex organizational environments
Knowledge of adult learning principles and best practices for technology training and workforce enablement
Benefits
Paid Leave: 22 days of annual leave, 15 days of sick & safe leave, 16-17 holidays, 3 personal leave days, 12 weeks paid family medical leave
Health Benefits: Comprehensive medical, dental, and vision coverage with flexible spending accounts
Retirement Plans: Mandatory and supplemental options with major providers like Fidelity and TIAA
Life Insurance: Optional term life and AD&D benefits through MetLife
Tuition Benefits: Tuition remission for employees and their families
Training & Development: Free professional development conferences and unlimited LinkedIn Learning access
Credit Union Access: Membership eligibility for SECU, Maryland's largest credit union
Employee Assistance Program (EAP): Free counseling, legal, financial, and work-life support services
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.