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Job description
Monitoring campaign performance
Cost per lead
Revenue per lead
Sales cycle
Sales alerts
Older leads
Sales materials
The CMO will have ownership of Highrise Capital's overall marketing strategy and will work directly with executive leadership and the sales organization.
You will be responsible for building the infrastructure necessary to take Highrise Capital's marketing operation to the next level.
You will oversee the complete customer acquisition funnel:
Traffic → Lead → Application → Qualified Opportunity → Sales Contact → Approval → Funding → Repeat Business The successful candidate will understand that generating leads is only the beginning.
The real objective is to generate high-quality opportunities that ultimately result in funded business and profitable customer relationships.
You will have significant responsibility for marketing strategy, customer acquisition, performance marketing, CRM, marketing automation, creative, analytics, brand development, team building, and conversion optimization.
Key Responsibilities
Marketing Strategy & Growth
Develop and execute Highrise Capital's overall marketing strategy
Build a scalable customer acquisition engine
Establish annual, quarterly, and monthly marketing objectives
Develop and manage the marketing budget
Identify new channels for customer acquisition
Analyze market trends and competitive positioning
Develop strategies to increase qualified lead volume
Improve the quality and conversion of marketing-generated opportunities
Develop strategies for customer retention, repeat business, and database reactivation
Work directly with the CEO and executive team to align marketing strategy with company growth objectives
Lead Generation
Own Highrise Capital's lead-generation strategy across multiple channels, including:
Meta
YouTube
Native advertising
SEO
Email marketing
SMS marketing
Retargeting
Affiliate marketing
Strategic partnerships
Referral programs
Database reactivation
Content marketing
Direct-response campaigns
Emerging digital acquisition channels
The CMO will be responsible for determining which channels provide the strongest combination of:
Lead Volume + Lead Quality + Conversion + Revenue + Profitability
We are not interested in generating leads simply for the sake of generating leads.
We want to build a system that produces qualified business owners who can become funded customers of Highrise Capital.
Performance Marketing
Build and manage a data-driven performance marketing operation.
Responsibilities include:
Developing paid acquisition strategy
Managing advertising budgets
Establishing campaign KPIs
Monitoring campaign performance
Managing internal media buyers and external agencies
Developing creative testing strategies
Optimizing campaigns
Scaling successful campaigns
Identifying underperforming channels
Testing new advertising platforms
Improving customer acquisition economics
Establishing appropriate attribution systems
You should be comfortable looking at marketing data and determining:
Where are we spending money?
What are we getting in return?
Which channels should we scale?
Which channels should we change or eliminate?
Sales Funnel Optimization
The CMO will work closely with Highrise Capital's sales leadership to improve conversion throughout the entire funnel.
Key metrics include:
Cost per lead
Lead quality
Contact rate
Application rate
Qualified opportunity rate
Approval rate
Funding rate
Lead-to-funding conversion
Revenue per lead
Cost per funded deal
Customer acquisition cost
Marketing ROI
Sales cycle
Repeat customer rate
The CMO will identify bottlenecks and develop strategies to improve performance at every stage.
CRM & Marketing Automation
Develop and optimize Highrise Capital's CRM and marketing automation infrastructure.
This includes:
Lead routing
Lead scoring
Automated follow-up
Email campaigns
SMS campaigns
Retargeting
Customer segmentation
Database management
Re-engagement campaigns
Marketing attribution
Sales alerts
Campaign tracking
Automated customer communications
The goal is to ensure that qualified prospects receive timely, relevant communication throughout their customer journey.
Database Reactivation
One of the most valuable assets of a financial services company is its existing database.
The CMO will develop strategies to maximize the value of Highrise Capital's existing prospect and customer database.
Campaigns may target:
Previous customers
Previous applicants
Older leads
Unresponsive prospects
Declined applicants where appropriate
Customers with additional financing needs
Repeat funding opportunities
Referral opportunities
The objective is to turn existing relationships and historical marketing investment into additional opportunities for Highrise Capital.
Brand & Positioning
Develop a strong and differentiated Highrise Capital brand within the alternative business financing marketplace.
Responsibilities include:
Brand positioning
Messaging
Website strategy
Digital presence
Marketing materials
Sales collateral
Customer testimonials
Case studies
Educational content
Video
Social media
Industry-specific campaigns
Highrise Capital should present itself as a professional, credible, responsive, and knowledgeable financing partner for business owners.
Website & Conversion Optimization
Own the strategy for Highrise Capital's digital properties.
Continuously improve:
Website conversion
Landing pages
Lead forms
Calls-to-action
Application flow
User experience
Mobile experience
Page performance
Analytics
SEO
Conversion rates
The CMO should establish a culture of continuous testing.
Test:
Headlines
Offers
Creative
Messaging
Landing pages
Forms
Calls-to-action
Customer segments
Advertising formats
Every significant marketing initiative should have a measurable objective.
Creative Strategy
Lead Highrise Capital's creative marketing strategy.
Oversee the development of:
Digital advertising
Video advertising
Social media creative
Landing pages
Email campaigns
Sales materials
Direct-response campaigns
Educational content
Customer testimonials
Case studies
The CMO should understand that creative is both an art and a measurable acquisition tool.
Sales Enablement
Marketing and sales must operate as one revenue organization.
The CMO will work closely with sales leadership to develop:
Sales presentations
Product materials
Industry-specific campaigns
Customer case studies
Email templates
Marketing collateral
Objection-handling resources
Competitive positioning
Sales messaging
Campaign-specific sales materials
Marketing should give Highrise Capital's sales team the tools and information necessary to convert qualified opportunities into funded business.
Analytics & Reporting
Build a comprehensive marketing reporting system.
Executive reporting should provide visibility into:
Marketing
Advertising spend
Leads
Cost per lead
Qualified leads
Cost per qualified lead
Conversion rates
Sales Funnel
Contact rate
Application rate
Approval rate
Funding rate
Lead-to-funding conversion
Revenue per lead
Financial Performance
Customer acquisition cost
Cost per funded deal
Marketing-generated revenue
Return on advertising spend
Marketing ROI
Revenue contribution
Customer
Repeat business
Reactivation
Customer retention
Referral activity
Customer acquisition
The CMO will be expected to use data to make decisions rather than relying on assumptions or vanity metrics.
Team Leadership
Build and lead Highrise Capital's marketing organization.
As the company grows, the marketing organization may include:
Marketing Managers
Performance Marketers
Media Buyers
Copywriters
Graphic Designers
Video Producers
SEO Specialists
CRM/Automation Specialists
Data Analysts
Marketing Coordinators
Outside Agencies
The CMO will be responsible for:
Recruiting
Hiring
Training
Performance management
Compensation structures
KPI development
Accountability
Team culture
Professional development
Agency & Vendor Management
Manage and evaluate external marketing partners, including:
Advertising agencies
Lead providers
Media partners
Creative agencies
SEO firms
Technology providers
CRM providers
Data providers
Marketing automation platforms
All outside relationships should be evaluated based on measurable performance, strategic value, and economics.
Compliance & Responsible Marketing
Highrise Capital operates in the financial-services industry, and marketing must be conducted responsibly.
The CMO will work with company leadership and appropriate legal/compliance resources to ensure that marketing campaigns, advertising, customer communications, disclosures, data practices, and lead-generation activities comply with applicable laws, regulations, platform policies, and company standards.
We expect our marketing organization to pursue growth while maintaining high standards for accuracy, transparency, professionalism, and responsible communication.
Requirements
Proven experience in performance marketing and lead generation
Experience managing significant marketing budgets
Demonstrated ability to connect marketing spend to measurable revenue
Strong understanding of digital acquisition
Strong understanding of sales funnels and conversion optimization
Experience with CRM and marketing automation
Strong analytical and financial skills
Experience hiring and managing marketing teams
Excellent communication skills
Strong strategic and operational capabilities
Entrepreneurial mindset
Ability to operate in a fast-paced, highly competitive environment
Preferred Experience
Experience in one or more of the following industries is strongly preferred:
Merchant Cash Advance
Business financing
Commercial lending
Alternative finance
Fintech
Small-business lending
Merchant services
Business banking
Insurance
B2B financial services
Direct-response marketing
Lead generation
High-ticket sales
Call-center sales
Candidates with direct experience scaling customer acquisition in financial services will be strongly considered.
The Ideal Highrise Capital CMO
Revenue-focused
You measure marketing based on its contribution to revenue and profitability.
Data-driven
You understand the numbers behind customer acquisition and use data to make decisions.
Entrepreneurial
You can operate without layers of corporate bureaucracy and are comfortable building systems from the ground up.
Competitive
You are constantly looking for opportunities to improve performance and gain market share.
Analytical
You understand CAC, CPL, CPA, ROAS, LTV, conversion rates, attribution, and funnel economics.
Creative
You understand that positioning, messaging, offers, and creative can dramatically impact acquisition performance.
Hands-on
You are comfortable getting into the details when necessary.
A Leader
You know how to recruit talented people, establish accountability, and build a high-performance marketing organization.
First 90 Days
First 30 Days
Audit Highrise Capital's current marketing operation
Review all existing acquisition channels
Analyze marketing spend and performance
Evaluate lead quality
Analyze the sales funnel
Review CRM and marketing automation
Evaluate existing agencies and vendors
Establish baseline KPIs
Identify immediate opportunities for improvement
Days 31-60
Develop the comprehensive Highrise Capital marketing growth plan
Establish channel-level performance targets
Begin implementing funnel improvements
Develop creative testing strategies
Improve marketing reporting and attribution
Develop database reactivation strategies
Evaluate new acquisition channels
Establish marketing team structure and hiring priorities
Days 61-90
Launch new marketing initiatives
Begin scaling successful acquisition channels
Implement improved reporting
Establish ongoing testing processes
Improve marketing-to-sales communication
Present a longer-term marketing roadmap to executive leadership
Establish a repeatable framework for measuring marketing contribution to revenue
What Success Looks Like
The successful CMO will build a predictable, scalable, measurable customer acquisition engine for Highrise Capital.
Success will include:
Increased qualified lead volume
Improved lead quality
Higher lead-to-funding conversion
More efficient marketing spend
Increased marketing-attributed revenue
Additional profitable acquisition channels
Improved database reactivation
Stronger customer retention and repeat opportunities
A high-performing marketing team
Reliable marketing attribution
A culture of continuous testing and optimization
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.